Luminosity Rhetorical Analysis
Luminosity: Brain Games for the Not So Critical
By Andriy Struk
Luminosity – Why I Play advertisement description:
Luminosity logo appears; an outline of a profile of a man with an orange brain. In the next scene an older woman with gray hair and glasses says “I did it to be quicker.” as white scribbles (like chalk on the board) of lightning bolts appear around her, a disclaimer is placed in the bottom left corner “actor portrayal”. In the following scene a young man says “Just to stay sharp.” as white scribble of glasses appear around his eyes. Next a young woman says with a relieved half joking expression “To remember people’s names.” as names and name tags appear around her. The previously shown older woman appears and says ”To concentrate a little better.” as drops with simple math problems in them fall by her. Next, the same young man is shown and says “To learn faster” as little squarer arrangements with some squares getting filled in is seen in the background. A young woman with dyed blond curly hair appears and says “Just not to miss stuff.” while little white circles are flying around on white lines representing orbits around her head. The young woman …show more content…
Living in a world where everyone is so busy and cognitive performance is important to stay on the ball to live a happy and successful life, anyone who is watching this ad might think they found something that can help. A cheap exciting way to boost your performance sounds like a deal. But does it actually work? As we shall see a close examination suggests that this ad actually targets a vulnerable population by creating an illusion that they provide a solution to many life problems. Information is presented in a misleading manner that really draws the customer to trying their products, but the product simply does not work, at least not in the way we would expect it
By Andriy Struk
Luminosity – Why I Play advertisement description:
Luminosity logo appears; an outline of a profile of a man with an orange brain. In the next scene an older woman with gray hair and glasses says “I did it to be quicker.” as white scribbles (like chalk on the board) of lightning bolts appear around her, a disclaimer is placed in the bottom left corner “actor portrayal”. In the following scene a young man says “Just to stay sharp.” as white scribble of glasses appear around his eyes. Next a young woman says with a relieved half joking expression “To remember people’s names.” as names and name tags appear around her. The previously shown older woman appears and says ”To concentrate a little better.” as drops with simple math problems in them fall by her. Next, the same young man is shown and says “To learn faster” as little squarer arrangements with some squares getting filled in is seen in the background. A young woman with dyed blond curly hair appears and says “Just not to miss stuff.” while little white circles are flying around on white lines representing orbits around her head. The young woman …show more content…
Living in a world where everyone is so busy and cognitive performance is important to stay on the ball to live a happy and successful life, anyone who is watching this ad might think they found something that can help. A cheap exciting way to boost your performance sounds like a deal. But does it actually work? As we shall see a close examination suggests that this ad actually targets a vulnerable population by creating an illusion that they provide a solution to many life problems. Information is presented in a misleading manner that really draws the customer to trying their products, but the product simply does not work, at least not in the way we would expect it