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Lululemon Case Study Essay

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Lululemon Case Study Essay
COURSE SCHEDULE – MGMT 699, SUMMER 2014
Date
5/13

5/16

5/20

Chapter/Topic
Introduction
Syllabus
Case Study - Robin Hood
Chapter 1 - What is Strategy and Why is it
Important?
Chapter 2 - Charting a Company’s Direction:
Vision and Mission, Objectives and Strategy
Case Study– Mystic Monk
Chapter 3 - Evaluating a Company’s External
Environment
Case Study – Lululemon
Chapter 3
Case Study – Lululemon

Assignment
Read Chapter 1 and Robin Hood case and come to class prepared to discuss.

1. Mystic Monk Case Questions
Due to Dropbox by 7pm on 5/15

2. Lululemon Five Forces
Due to Dropbox by 7pm on 5/19
Group Requests due to Instructor by end of class

5/23

Chapter 4 - Evaluating a Company’s Internal
Environment
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