Lululemon's Marketing Mix - Product

Good Essays
Product

Features and Benefits

Lululemon offers a comprehensive line of performance apparel and accessories for women, men and female youth.
Their apparel assortment includes items such as fitness pants, shorts, tops and jackets that are designed for healthy lifestyle activities such as yoga, running and general fitness. Although Lululemon benefits from the growing number of people that participate in yoga, they believe the percentage of their products sold for other activities will continue to increase as they broaden their product range to address other activities.
Lululemon’s fitness related accessories include an array of items such as bags, socks, underwear, yoga mats, instructional DVD’s, and water bottles.
They believe the authenticity of their products is driven by a number of factors. These factors include their athlete-inspired design process, their use of technical materials, their sophisticated manufacturing methods and their innovative product features. Lululemon’s athletic apparel is designed and manufactured using cutting-edge fabrics designed to deliver maximum function and athletic fit. They collaborate with leading fabric suppliers to develop advanced fabrics that they sell under their trademarks. Luluemon’s in-house design team works closely with their suppliers to formulate fabrics that meet their performance and functional specifications such as stretch ability, capability to wick moisture, color fastness and durability, among others. Advanced fabrics that they currently incorporate in their products include:
• Luon – is included in more than half of the products, wicks away moisture, moves with the body, and is designed to eliminate irritation.
• Luxtreme – their inherently wicking fabric is used in their running lines and is silky and lightweight
• Silverscent – incorporates silver directly into the fabric to reduce odors as a result of the antibacterial properties of the silver in the fabric.

Lululemon’s products are

You May Also Find These Documents Helpful

  • Powerful Essays

    19: The marketing mix: product and packaging The role of product in the marketing mix The product itself is the most important feature of the marketing mix. After deciding the market segment for the product, the other parts of the marketing mix will be decided. Large companies often have a department to develop new products. Whilst deciding the marketing mix, the company will also have to take into account the competitor’s products. Types of product There are several types of products involved…

    • 1026 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Product Development And Marketing Mix. * Mountain Dew Product in Nigeria. . . . . . . . . . . . . . . BY: Peter Isimhanze, Tuesday, June 26, 2011. Table of Content Introduction…………………………………………………………………………. 1 Brief on Seven-up Bottling Company Plc………………………………………... 3 * Company’s Product Mix……………………………………………….. 5 * Company’s Marketing Strategies……………………………………... 6 The Product – “Mountain Dew”…………………………………………………… 7 Product Mix……………………………………………………………………………

    • 2201 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Product Mix

    • 1205 Words
    • 5 Pages

    Is a Product Mix? Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. For example, a small company may sell multiple lines of products. Sometimes, these product lines are fairly similar, such as dish washing liquid and bar soap, which are used for cleaning and use similar technologies. Other times, the product lines are vastly different, such as diapers and razors. The four dimensions to a company's product mix include…

    • 1205 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Product Mix

    • 416 Words
    • 2 Pages

    A company's product line consists of a set of products that relates to one another; for example, a line of breakfast cereals. The product mix combines several product lines. A company may sell a line of breakfast cereals, a line of laundry detergents and a line of household cleaners. Building and managing a profitable product mix can give a company a large market share and create multiple income sources. Sponsored Link Show your ad here Rs.2000 credit and 30 day support Advertise Now!www.Google…

    • 416 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Product Mix

    • 379 Words
    • 2 Pages

    PRODUCT MIX A product mix is the set of all products and items that a particular seller offers for sale to buyers. Product mix has a certain width, length, depth, and consistency. Width: No. of different product lines e.g. P& G carries width of five lines- Detergents, Bath soaps, Toothpaste, Disposable Diapers, Paper Tissues. Length: Total no. of items in its product mix. Depth: No. of variants of each product in the line. Consistency: refers to how closely related the various product…

    • 379 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Product Mix

    • 741 Words
    • 3 Pages

    since been primarily involved in the manufacturing, distribution and marketing of beverages franchise from PepsiCo. The Company is a wholly-owned subsidiary of Asahi Group Holdings Ltd, Japan. The Company is one of Malaysia's leading beverage manufacturers and has a comprehensive network to distribute throughout Peninsular Malaysia, Sabah and Sarawak. PERMANIS SDN BHD Depth of the Product Lines | Width of the Product Mix | | Carbonated Soft Drink | Isotonic drink | Juice | Tea | Mineral…

    • 741 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Product Mix

    • 301 Words
    • 2 Pages

    Zong, Stellar Starbucks Product Mix Starbucks is a good-known brand in the world that offering good coffee, but it has composite groups of products that makes available to customers. Starbucks only sold coffee beans at beginning of time. After that, they offer brewed coffee and espresso beverages, Frappuccino, and Latte. As the organization growing, they start to offer ice cream, bottled Frappuccino coffee, Tazo Tea, Ethos Water, and food. Now Starbucks also offer coffee makers, Starbucks cards…

    • 301 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Topic: Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report, the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and…

    • 1594 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    Product Mix

    • 1383 Words
    • 6 Pages

    players in the Indian pharmaceutical and consumer products business. It has employee strength of over 1,800. It started business in India in 1947 in Bombay with Johnson’s Baby Powder, and, over time, introduced other products like toothbrushes, Johnson’s Baby Cream and Prickly Heat Powder. Briefing about this world class company, we can have a glimpse on the following points:• • • • • • Global Manufacturer of Pharmaceuticals, Consumer Products and Medical Devices. Listed in Fortune 500 Companies…

    • 1383 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Product Mix

    • 6048 Words
    • 25 Pages

    The Product-Mix Auction: a New Auction Design for Differentiated Goods Paul Klemperer Nuffield College, Oxford, OX1 1NF, England paul.klemperer@economics.ox.ac.uk +44 777 623 0123 Journal of the European Economic Association, 2010, 8, forthcoming (first version, 2008) The most recent public version of this paper is available at http://www.paulklemperer.org Abstract I describe a new static (sealed-bid) auction for differentiated goods—the “Product-Mix Auction”. Bidders bid on multiple assets simultaneously…

    • 6048 Words
    • 25 Pages
    Powerful Essays