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Luggage Industry Analysis

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Luggage Industry Analysis
SECTORAL ANALYSIS:
LUGGAGE INDUSTRY IN INDIA

Contents
Luggage Market – Overview ......................................................................................................................... 3
Drivers: ...................................................................................................................................................... 3
Challenges: ................................................................................................................................................ 3
Segments:.................................................................................................................................................. 4
Trends: ...................................................................................................................................................... 4
Pre – 1997 Period:..................................................................................................................................... 4
Post – 1997 Period: ................................................................................................................................... 5
Environment Scanning .................................................................................................................................. 5
Political Environment: ............................................................................................................................... 5
Social Environment: .................................................................................................................................. 5
Economic Environment: ............................................................................................................................ 5
Technological Environment: ..................................................................................................................... 5
Keeping up with International Trend


References: www.vipbags.com www.ibef.org www.vipmoderna.com www.bags-luggage.com www.wikipedia.com www.travelequipments.com Philip Kotler, Principles of Marketing (2nd European Edition), Prentice Hall, 1999 Prof. Karpagam, ICFAI Business School Prof. HarshitaShrimali, Pacific Institute of Commerce and Management
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