Lufthansa Case Study
STEP 1
VISION AND MISSION STATEMENTS, OBJECTIVE AND STRATEGIES
Vision
Lufthansa Global Telesales Cape Town is an innovative & leading Service-Provider for the Airline Industry worldwide which is sustainable, profitable and continuously growing to meet changing demands.
Mission
Lufthansa Global Telesales promises to offer solutions. We do this by delivering real value - giving our customers a true competitive edge, anytime, anywhere, in any language.
Lufthansa Global Telesales achieves superior service and quality through continuous investment in our people, customers and technology.
Group strategy
✓ Worldwide air traffic remains a growth industry.
✓ We are set for profitable growth.
✓ The diversified structure of our Group has a stabilising effect on earnings.
✓ In 2010 we again intend to invest in modernising our fleet and making further improvements to our network quality.
✓ We strengthen our position in key markets with new partners.
✓ Our activities are focussed on a medium-term, sustainable perspective.
✓ A strong financial profile gives us the freedom of action to develop the Company.
✓ Committed to sustainable corporate development
Source: http://reports.lufthansa.com/2009/ar/groupmanagementreport/groupstrategy.html?cat=m
Despite the turbulence that the ongoing financial and economic crisis has caused in their markets too, they are convinced that worldwide air traffic acts as a motor for the economy and for continued globalisation and therefore remains a growth industry. The strategy of the Lufthansa Group is therefore aimed at profitable growth, and pursues a course of sustainable corporate development and value creation. This benefits shareholders, customers and staff equally.
In an industry that is linked to the performance of the global economy, the Group can take
VISION AND MISSION STATEMENTS, OBJECTIVE AND STRATEGIES
Vision
Lufthansa Global Telesales Cape Town is an innovative & leading Service-Provider for the Airline Industry worldwide which is sustainable, profitable and continuously growing to meet changing demands.
Mission
Lufthansa Global Telesales promises to offer solutions. We do this by delivering real value - giving our customers a true competitive edge, anytime, anywhere, in any language.
Lufthansa Global Telesales achieves superior service and quality through continuous investment in our people, customers and technology.
Group strategy
✓ Worldwide air traffic remains a growth industry.
✓ We are set for profitable growth.
✓ The diversified structure of our Group has a stabilising effect on earnings.
✓ In 2010 we again intend to invest in modernising our fleet and making further improvements to our network quality.
✓ We strengthen our position in key markets with new partners.
✓ Our activities are focussed on a medium-term, sustainable perspective.
✓ A strong financial profile gives us the freedom of action to develop the Company.
✓ Committed to sustainable corporate development
Source: http://reports.lufthansa.com/2009/ar/groupmanagementreport/groupstrategy.html?cat=m
Despite the turbulence that the ongoing financial and economic crisis has caused in their markets too, they are convinced that worldwide air traffic acts as a motor for the economy and for continued globalisation and therefore remains a growth industry. The strategy of the Lufthansa Group is therefore aimed at profitable growth, and pursues a course of sustainable corporate development and value creation. This benefits shareholders, customers and staff equally.
In an industry that is linked to the performance of the global economy, the Group can take