Lufthansa

Topics: Enterprise resource planning, Strategic management, Business terms Pages: 3 (515 words) Published: May 7, 2013
MIS A2 – Case Presentation – Group – Assessment Guidance

* The Objective of this presentation is to evaluate the student on the following: * Understanding of the case.
* Analysis of the critical issues.
* Use of academic frameworks / models to analyse the case or to develop solutions. * Use of presentation aids to effectively communicate to the audience. * Ability to clarify queries, counter arguments and rationalise the position taken.

Case.1: FedEx Corporation: Investing in IT for competitive advantage.

* The Presentation should address the following issues:
* Strategic role of IT in FedEx Corporation.
* Differences in deployment of IT resources in FedEx and UPS. * Pioneer (FedEx) Vs Follower (UPS) in strategic use of IT. * “Move, Communicate, Shoot” innovation strategy of FedEx. * Mission of FedEx: “We Engineer Time.”

* The Presentation should demonstrate a good understanding of the following concepts: * Creating and sustaining competitive advantage through the strategic use of IT. * Pioneering IT deployment within the industry / sector.

Case.2: GE Energy & GE Healthcare: Using IT to create strategic customer relationships.

* The Presentation should address the following issues:
* GE Energy: Benefits of network-enabled remote monitoring, diagnostics and servicing for the customers. * GE Energy: Benefits of network-enabled remote monitoring, diagnostics and servicing for GE Energy. * GE Healthcare: Benefits of using MRI machines as a managed service than as a leased product for the customers i.e. medical radiology clinics / departments. * GE Healthcare: Benefits of offering MRI machines as a managed service than as a leased product for GE Healthcare. * The Presentation should demonstrate a good understanding of the following concepts: * Linking / Integrating with the Customer’s Value Chain to build strategic customer relationships. * Using networked products to offer...
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