LP Analysis: Product Mix Problem
Pages: 3 (521 words) /
Published: Feb 3rd, 2012
I Observations about initial solution:
1. Max OF = $15,263.16
2. Optimal Soln: X1 = 2894.74 X2 = 263.16
3. X1 is more than 10 times X2
4. Profit: X1 = $5.00 & X2 = $3.00, profit margin of IPODs is 166% larger than DVD’s not 10 times.
5. Conventional approach: product mix is dependent on profit margins.
II Observations about constraints
1. LHS = RHS for both constraints, no leftover resources.
2. Limitation on resources constrains expansion of product mix and greater profitability.
3. These are referred to as Binding constraints, i.e. no leftover resources
4. SLACK – leftover or unused resource (or capacity) for M.P. net profit = SP – MP
In general (without market info): since SP testing > SP assembly, use available funds to hire testers since they are much more (3 times) profitable.
If Slack or Surplus = 0, Then the SP > 0. No leftover resource exist so additional resources can be converted into products which will generate additional profits, sp >0.
If Slack or Surplus > 0, Then SP = 0. Since there are idle resources (leftovers), additional resources will also be idle, no new products and profit remains unchained, sp =0.
Question 2: How much additional resources should be acquired?
Acquire additional resources as long as SP remains unchanged, or as long as Slack = 0
Use LP to determine range. This is referred to as Right Hand Side Ranging – RHS ranging.
RHS ranging Definition: Range over which RHS changes while the SP does not change.
More resources lead to increased production, but mix is still determined by profitability
Notice as resource availability changes, product mix changes in ways contradictory to when profit margins are used to determine product mix.
Question 4: conventional wisdom
1. Product mix changes as profit margins of products change.
2. Production levels of a product change proportionally to