Low-cost Carrier and Air Asia
Table of Contents
Introduction 1
Background 2
SWOT’S analysis 2
Market segmentation/ target market 3
Marketing Mix 4
Product 4
Prices 4
Place 5
Promotion 5
Suggestions 5
Conclusion 6
Referencing 6
Introduction
Marketing is defined as the process which companies create value for customers and build strong customer relationships. (Kotler & Armstrong, 2010).Nowadays, the competition among airline industries is very challenging as more low-cost airlines were blooming. Besides that, they were also facing the challenges from those well-known airlines such as MAS. Therefore, a research regarding AirAsia- World’s best low-cost airline was conducted in order to investigate the company.
The main objective for this assignment is to evaluate the effectiveness of existing market mix which were being employed on the target segments of the business and followed by some useful suggestions to solve those obstacles.
In order to accomplish the objective stated above, we made an effort by investigating the company’s background so that we know more about the company which will help us in our further research. Besides that, a SWOT (Strength, Weakness, Opportunities and Threats) , the target market and the 4Ps (Product, Price, promotions and place )for the particular company was investigated .Based on those finding ,appropriate suggestions were made to overcome problems that occur in order to increase the company’s standard as well as the branding.
Background
AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia.(Wong Pui Man Cary, March 2009).
Air Asia has their own associate companies as well for instance, Air Asia Thai Air Asia and also
Introduction 1
Background 2
SWOT’S analysis 2
Market segmentation/ target market 3
Marketing Mix 4
Product 4
Prices 4
Place 5
Promotion 5
Suggestions 5
Conclusion 6
Referencing 6
Introduction
Marketing is defined as the process which companies create value for customers and build strong customer relationships. (Kotler & Armstrong, 2010).Nowadays, the competition among airline industries is very challenging as more low-cost airlines were blooming. Besides that, they were also facing the challenges from those well-known airlines such as MAS. Therefore, a research regarding AirAsia- World’s best low-cost airline was conducted in order to investigate the company.
The main objective for this assignment is to evaluate the effectiveness of existing market mix which were being employed on the target segments of the business and followed by some useful suggestions to solve those obstacles.
In order to accomplish the objective stated above, we made an effort by investigating the company’s background so that we know more about the company which will help us in our further research. Besides that, a SWOT (Strength, Weakness, Opportunities and Threats) , the target market and the 4Ps (Product, Price, promotions and place )for the particular company was investigated .Based on those finding ,appropriate suggestions were made to overcome problems that occur in order to increase the company’s standard as well as the branding.
Background
AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia.(Wong Pui Man Cary, March 2009).
Air Asia has their own associate companies as well for instance, Air Asia Thai Air Asia and also