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Low Cost Airline

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Low Cost Airline
Introduction

AirAsia originally was founded by government and on 2 December 2001 was bought byTonyFernandes. AirAsia was established in year 1993. AirAsia has travel around the earthandascend to become the world’s best in year 2001. AirAsia continues to spread out the way for low-cost aviation through the innovation, efficient and passionate approach to businesswith a route a network that extent through over 20 countries. There are some companieswhich link withAirAsia such as AirAsia X, Thai AirAsia, Philippines’ AirAsia Inc., AirAsiaJapan and Indonesia.
In addition, for the vision part in AirAsia, AirAsia aims to be the largest low cost airlinein Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. While for the mission of AirAsia, AirAsia wants to be the best airlinecompany to work whereby employees are treated as part of the big family. Besides, AirAsiatry to maintain the lowest cost hence everyone can fly with AirAsia. Highest quality product,embracing technology to lower the cost and improvement in service levels will be maintained by the AirAsia airline also. Lastly, create a globally recognized ASEAN brand will be the mission part of AirAsia
In the values part, AirAsia will implement through the following key strategies which are:
Safety
Low fare, no frills
Lean distribution system
Point to point network
High aircraft utilization
Streamline operation
The loyalty programmed of AirAsia will be “BIG”. BIG was known as the kind global programmed where can earn BIG Points to redeem “free airline flight”. Members can enjoythe preference booking, special offers and discount as an AirAsia BIG dedication member interm and condition apply. (AirAsia, 2013).

a) Name Air Asia Malaysia

Branch
Alor Star
Lot 20, Lapangan Terbang Sultan Abdul Halim
06200 Kepala Batas, Alor Star, Kedah
Bintulu
Lot GL.14, Public Concourse, Terminal Building
Bintulu Airport 97000 Bintulu, Sarawak
Kuala Lumpur
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