Love Has No Labels Analysis

On a day filled with love, next to the ocean side people are walking around happy and enjoying the time they are spending with their loved ones. From the very beginning this video displays its intent of spreading happiness and love to those who are viewing it. By taking place on Valentine’s Day it complements the message and people are more inclined to be empathetic and caring of one another. The crowd waits in anticipation of what lies behind the screen, which only shows what seems to be an x-ray of people on the other side. Once the individuals from behind the screen step out onto the front stage and reveal themselves the crowd cheers in harmony because they are celebrating love regardless of age, race, gender, disability, or religion. Despite
As a matter of fact, public service advertising can be traced back to them: “Since 1942, the Ad Council has offered trusted advice and inspiring calls-to-action. In fact, we created the category of public service advertising, and our icons and slogans are woven into the very fabric of American culture” (Ad Council). Having such a reputable organization that knows how to successfully reach out to an audience is a huge part of why this video was effective. Of course, pathos was another big factor in the video with all the emotion in the air. I believe the driving force behind this video was its ability to reach that soft part in everyone’s heart. Since it took place on Valentine’s Day it was clear the message was love and the atmosphere was covered in warmth. Lastly, the logical appeal of the video is that we are all people who share the ability of love and should not judge one another for who we love. I believe this is effective because most people have experienced some type of love in their life, whether it be romantic, friendships, or family. Love isn’t really something that can be controlled, it just happens and that is why we should accept others regardless of who they
The center of attention was the mysterious screen which showed an x-ray image of what was behind it. The audience was eagerly waiting to see what would appear. I think this added a dash of suspense which contributed to the overall effectiveness of the video. If they were to come out on stage first and then go behind the screen, it would not nearly have the same impact as it did the way it was originally done. Including the crowd reaction also impacted the video by displaying the effect it had on the audience. For those watching the video it shows the joy spreading throughout the audience, which reciprocates onto the viewers. I couldn’t help but feel happy watching a video where there is so much positivity and contentment. Nicholas Christakis, a Harvard professor of medical sociology and medicine, says “Happiness may be limitless. Just as someone’s bad mood can rub off on you, positivity, too, may spread” (Cerretani). This speaks to why the video seems to give off such a powerful feeling of joy. Along with the visuals the tone is shown through the music in the background. This helped to create an uplifting atmosphere filled with