Louise Vuitton

Topics: Louis Vuitton, LVMH, SWOT analysis Pages: 5 (1640 words) Published: January 10, 2014
Student number: S152335
Date: 14.11.2013
Module: Strategic Management
Assessor: Stephen Sawyers

Assignment title:
Analyse and evaluate suitable context of the organisation’s operations in terms of the internal and external environment.

Rationalise strategic choice on the basis of contextual analysis.

Word Count: 1603 (including refernces)
Comment page.
This Assignment will talk about world famous company - Louis Vuitton. First of all it will give a brief history of that company for making a picture what exactly this company producing and why is this company such famous nowadays. After that this essay will analyse and evaluate corporate appraisal of a business organisation using suitable analytical frameworks, which will cover business environment and the organisations strategic capabilities. Finally, this essay will explain the key strategic issues facing the Louis Vuitton Company, and briefly recommend appropriate strategic for the next 3 – 5 years.

Table of Contents.

Page Number

Title Page…………………………………………………………………………………1 Comment Page…………………………………………………………………………....2 Introduction………………………………………………………………………………4 Internal factors…………………………………………………………………………...4 SWOT analysis (strength/weaknesses)……………………………………………….…4 SWOT analysis (opportunities/threats)………………………………………………4-5 External factors…………………………………………………………………………..5 PEST analysis (political/economical)…………………………………………………...5 PEST analysis (social/technological)………………………………………………….5-6 Short-term recommendations…………………………………………………………...6 Long-term recommendations…………………………………………………………....6 Conclusion………………………………………………………………………………...6 Reference………………………………………………………………………………….7

Louis Vuitton — one of the oldest fashionable houses of Europe. Its history began in the middle of the XIX century, in 1854. Today, as well as 150 years ago, goods from Louis Vuitton are still made manually. With unmistakably recognizable monogram of "LV" on the logo, Louis Vuitton it is recognized as one of the most prestigious brands in the world. “Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website. Louis Vuitton commonly referred to as Louis Vuitton or shortened to LV, is a French fashion house founded in 1854 by Louis Vuitton.” (louisvuitton, 2011).

Environment can be defined as, the amalgamation of external physical circumstances that impinge and influence the augmentation, development and survival of creation. Therefore, the business environment would define as same, all the factors internal and external that affects its profitability and growth. It is very important for the business leader to carry out business environmental analysis to understand their business topography at present time. To evaluate suitable context of the organisations operations in terms of the internal environment it is best to use SWOT analysis of Louis Vuitton. First of all let is start from strengths. Louise Vuitton is not only one of the oldest, but one of the most legendary houses of fashion in the world. The most valuable argument for the strength of this company is exclusivity. Since the 19th century, manufacture of Louis Vuitton goods has not changed. “Luggage is still made by hand, utilize the signature brown Damier and Monogan Canvas materials, both of which were first used in late 19th century.” (lvmh, 2012). Also, the company markets it is product though it is own stores located throughout the world, which allows it to control product quality and pricing. “Louis Vuitton commands a strong brand identity and image in the world’s leading financial hubs such as China, Japan and Hong Kong, which incidentally also has the highest...
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