Lotus Rental Car Proposal

Topics: Internal combustion engine, Automobile, Flexible-fuel vehicle Pages: 11 (2227 words) Published: February 13, 2015

Alternative Fuel Vehicles
Oct 6, 2014

Alternative Fuel Vehicles

The Burdon of Transportation: Air Pollution and Global Warming
With so many new drivers hitting the roads every year, it becomes increasingly more important to consider our environment and the impacts we make. Air pollution in the United States comes from many types of engines, industries, and commercial operations. Pollution sources that move are known as "mobile sources." These sources include vehicles, engines, and motorized equipment that produce exhaust and evaporative emissions (Office of Transportation and Air Quality, 2012).

The major concern about air pollution is global warming. This is when gases like carbon dioxide, found in vehicle exhaust, get trapped in the atmosphere and cause our planet to retain more heat from the Sun than normal. Global warming endangers our health, jeopardizes our national security, and threatens other basic human needs. Some impacts, such as record high temperatures, rising seas, and severe flooding and droughts, are already increasingly common (Union of Concerned Scientists, 2014).

In order to combat air pollution, several alternative fuel vehicles have been invented, however, these new technologies come at a high price for consumers. Consumers that could afford such vehicles are used to conventional fuel, and are unwilling to purchase a clean solution. As a society, we need a way to introduce a clean future, a way to let all drivers experience operating an alternative fuel vehicle with little cost or risk.
The Rental Car Industry: Proposed Solution
The rental car industry fulfills a huge need for society. When traveling long distances, moving your home, or when you need a vehicle after your own was damaged in an accident, rental car companies provide a solution. One additional service can be provided by this industry, that can and will make a difference for our future. In introducing clean alternative fuel vehicles into rental fleets, consumers can make a positive impact on our environment without paying the high price for ownership. Drivers accustomed to conventional fuel vehicles, will also have the opportunity to experience clean driving, in order to help make a positive first impression without the financial risk involved. Through personal experiences and word of mouth, the rental car industry can introduce a clean future, one rental at a time.

Lotus Rental Car, an industry leader, has rental locations across the United States. In several states, low emission vehicles are allowed to utilize better parking locations. In introducing a large variety of new clean vehicles, Lotus can offer customers a rewarding driving experience afforded to few. Alternative fuel vehicles are also very efficient, reducing the travel cost for customers, making Lotus a premium choice for long trips. In order to make the best decision in purchasing new vehicles, it is important to understand the benefits and drawbacks of each type of clean fuel vehicle.
Types of Alternative Fuel Vehicles:
Today, there are numerous alternative fuel vehicles developed and being developed to compete with fossil fuel usage. According to the U.S. Department of Energy, more than a dozen alternative fuels are in production or under development for the use in alternative fuel vehicles and advanced technology vehicles. (U.S. Department of Energy, 2013) Vehicles are being powered by biodiesel, propane, ethanol, hydrogen, natural gas, and electricity. However, the most popular alternative fuel vehicles being used in today’s rental car fleets are hybrid, ethanol, and electric vehicles.

Hybrids have a potential for excellent fuel economy and are capable of running on existing fuel supplies, without any behavioral change. Hybrids (HEVs) are currently more expensive than regular models but over time much of the costs will be recovered through gasoline savings...

References: Office of Transportation and Air Quality. (2012, November). Emission Standards Reference Guide. Retrieved from http://www.epa.gov/otaq/standards/basicinfo.htm
Union of Concerned Scientists. (2014, January). Car Emissions and Global Warming. Retrieved from http://www.ucsusa.org/our-work/clean-vehicles/car-emissions-and-global-warming#.VCH2aPldXzI
Alternative Fuel Station Locator. (2013, March 11). Retrieved from http://www.afdc.engergy.gov/locator/stations
U.S. Department of Energy. (2013, March 11). Alternative Fuels Data Center. Retrieved from http://www.afdc.energy.gov/fuels/
U.S. Department of Energy. (2013, March 11). Rightsizing Your Vehicle Fleet to Conserve Fuel. Retrieved from http://afdc.energy.gov/conserve/rightsizing.html
U.S. Government Printing Office. (2013, March 11). Federal Digital System. Retrieved from http://www.gpo.gov/fdsys/
www.fueleconomy.gov. (2013, March 8). Electric Vehicles (EVs). Retrieved from http://www.fueleconomy.gov/feg/evtech/shtml
Consumer Report. (2009, March). Retrieved from http://http://www.consumerreports.org/cro/2011/05/pros-and-cons-a-reality-check-on- alternative-fuels/index.htm
West, Brian H., Alberto J. Lopez, Timothy J. Theiss, Ronald L. Graves, John M. Storey, and Samuel A. Lewis. 2007. Fuel Economy and Emissions of the Ethanol-Optimized Saab 9- 5 Biopower. SAE Technical Paper 2007-01-3994. (Placeholder1)
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