Running head: LOTUS RENTAL CAR'S ASSESSMENT
LOTUS RENTAL CAR'S ASSESSMENT
Adding alternative fuel vehicles to the fleet is essential to our environment, beneficial for our consumers, and potentially highly profitable for Lotus Rental Car. With the everlasting increase in fuel, the consumer is looking for alternative ways to save money on fuel and at the same time be conscious about the negative impact that fuel and diesel have in our environment.
Alternative fuel vehicles have never been more popular in the U.S. and are becoming a major source for public transportation. Our community has become educated about the damaging effect in which gas and diesel vehicles have been causing our environment. These vehicles are more environmentally friendly and are typically more cost-effective to produce. Therefore, it has a great financial impact to the common family. Alternative fuel vehicles can help our consumers save money on gas while simultaneously impacting our environment in a positive and healthy way.
If Lotus Rental Car is aggressive and proactive in the purchase of alternative fuel vehicles, it will become the first major rental car company to lead a successful path to the future. Lotus Rental Car will become the model company of the new rental car era. We will decrease expenses, expand the variety of a new customer base, increase revenues through the new continuous revenue stream and sponsors. As a result of your new and wise investment, our company's market shares and profits will soar to a new company and industry records.
A new division to our marketing department will be established to help promote the importance of renting from Lotus Rental Car. The marketing department will incorporate the benefit to our environment along with the potential savings to our consumers. The brand new marketing campaign and strategy will help promote our new vision. The alternative fuel market has few competitors, therefore, giving us the opportunity to add new customers to our company. We will be the first modern company to benefit from this rare opportunity to dramatically increase our revenue flow.
It does not take long to notice alternative fuel vehicles on the road everywhere you go. These type of vehicles are becoming the new trend in today's evolving automotive industry. As a community and consumer, we are more educated on how we directly impact our environment, both in a negative and positive way.
Our federal government has developed agencies and passed federal acts to ensure we limit the harm we do to our environment. The United States Environmental Protection Agency (EPA) was established in 1970 and viewed as a necessary part of our federal government to help reduce our nation's rising air pollution. According to the United States Environmental Protection Agency, "Transportation source emit greenhouse gases that contribute to climate change…In 2011, transportation represented approximately 27 percent of total U.S. GHG emissions" ("Transportation", 2011). In other words, we will have a significant impact in reducing the greenhouse gases being emitted into our atmosphere. The EPA has been credited with significantly improving our air quality. In 1997, the Clean Air Act was passed to control and reduce ozone pollution. The Clean Air Act is essentially a fuel control measure to assist our local states in helping reduce our ozone pollution. Alternative fuel is significantly cleaner than conventional gasoline and provides significant reductions of certain compounds that contribute to air pollution and ozone pollution. According to Aaron Windecker and Adam Ruder (2013), "Emissions were reduced by adopting alternative fuel vehicles" (p.40). Their research concluded that alternative fuel vehicles that were added to vehicle fleets had reduced emission that harm our environment.
In today's new automotive industry, we can see how these measures have greatly impacted our...
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