Loreal Brand Image

Topics: L'Oréal, Cosmetics, Mascara Pages: 2 (405 words) Published: April 25, 2006
Loreal Paris
Created in France, L'Oréal Paris brings the sophistication and elegance derived from its French heritage to women and men all over the world. L'Oréal Paris offers leading-edge products that out-perform the competition to people who care more about the way they look. Our passion for innovation, performance, style and a sense of premium is encapsulated in the 'because you're worth it' philosophy. Our core values are supported by our strong investment in scientific research and technology. Over a third of the L'Oréal Group's total turnover in this country is generated by L'Oréal Paris, making it the company's largest division in the UK. Today there are strongly established L'Oréal Paris brands across all of the key areas of the beauty market, including the Plnitude skincare range, Elvive haircare and Studio Line styling products. Other brands include L'Oréal Paris Colour Cosmetics, Elnett, Rcital, Excellence, Fria, Perfect Blonde, Open, Casting and L'Oréal Kids. Consumer products

The Consumer Products Division in the UK is dedicated to offering consumers innovative, high technology beauty products from global brands at competitive prices.

This is delivered through a global strategy combined with a local understanding of the needs of women and men of all ages, and supported by our strong investment in scientific research and technology.

The Division's three international brands - L'Oréal Paris, Garnier and Maybelline New York - offer haircare, suncare, hair colouring, skincare and make-up products, all available from mass market retail outlets such as supermarkets, drugstores and leading chemists throughout the UK.

Synonymous with the 'Because you're worth it' strapline, L'Oréal Paris remains the premium mass-market brand offering consumers accessible luxury through leading-edge products that out-perform the competition.

Garnier, Europe's no1 brand for natural beauty products, offers a complete collection of health and beauty products that...
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