London Fashion Week: Summary
Anna-Mariya Yordanova/The London Fashion Week Circus/1
Whilst the already established names in the fashion industry have secured their participation in London Fashion Week, students and up and coming designers are holding on to their show invitations as if they are clutching at straws. And in reality that small piece of paper is their pass to the overwhelming world of luxury fabrics, glamorous garments, and crazy designs that could almost never appear on the window of a high street-style shop.
All that goes alongside free champagne and countless after parties. The delirium repeats itself for only five days annually every September and February, but for some reason this charade is the key to a future career and the success of many designers, photographers, stylists, journalists, presenters, hair-dressers, make-up artists, models and of course, the not very aware of what they actually want to do, bloggers, It’s a Mad, Mad, Mad World, just as in Stanley Kramer’s movie.
Undoubtedly Fashion Week provides the best field for recognition, to those who have just started going up the ladder, as the world’s most influential media, buyers and celebrities are in the capital.
The main access point since 2008 has been Somerset House. The building that once was residence for Kings and Queens is nowadays temporarily used to accommodate the Kings and Queens of fashion. To get a glimpse of the catwalk one needs a pass or an invite, but fortunately for those who had not yet managed to obtain one, the courtyard is completely open to the public providing a chance to see and be seen. The space is filled with buzzing young writers, trying to get a brief interview or quote from some of the big names coming in, photographers and cameras making attempts to catch the hectic atmosphere within the borders of a picture and innovative young designers with their pieces, hoping to get noticed and gain popularity.
This is how street style photographer Tommy Ton had made his blog
Whilst the already established names in the fashion industry have secured their participation in London Fashion Week, students and up and coming designers are holding on to their show invitations as if they are clutching at straws. And in reality that small piece of paper is their pass to the overwhelming world of luxury fabrics, glamorous garments, and crazy designs that could almost never appear on the window of a high street-style shop.
All that goes alongside free champagne and countless after parties. The delirium repeats itself for only five days annually every September and February, but for some reason this charade is the key to a future career and the success of many designers, photographers, stylists, journalists, presenters, hair-dressers, make-up artists, models and of course, the not very aware of what they actually want to do, bloggers, It’s a Mad, Mad, Mad World, just as in Stanley Kramer’s movie.
Undoubtedly Fashion Week provides the best field for recognition, to those who have just started going up the ladder, as the world’s most influential media, buyers and celebrities are in the capital.
The main access point since 2008 has been Somerset House. The building that once was residence for Kings and Queens is nowadays temporarily used to accommodate the Kings and Queens of fashion. To get a glimpse of the catwalk one needs a pass or an invite, but fortunately for those who had not yet managed to obtain one, the courtyard is completely open to the public providing a chance to see and be seen. The space is filled with buzzing young writers, trying to get a brief interview or quote from some of the big names coming in, photographers and cameras making attempts to catch the hectic atmosphere within the borders of a picture and innovative young designers with their pieces, hoping to get noticed and gain popularity.
This is how street style photographer Tommy Ton had made his blog