London 2012 Research Paper

Against a backdrop of the growing political, social and cultural significance of sport, critically examine the increasing role of government in the field of sport policy. You should pay particular reference as to the reasons why governments have got involved and the impact of their involvement, blending theory and utilising contemporary examples to support your arguments.
Sport in general has many functions, whilst focusing on the significance of sport within the context of politics, society and culture it is unquestionably clear that all three have some form of connection between them to create a structure for Sport. (Jones and Armour, 2000, p. 1) state that “Sport is, undeniably, a social structure which is intimately connected to other
There is no form of division it’s more of a case of unity. “The London 2012 Olympic Games delivered the biggest national television event since current measuring systems began, with 51.9m (90% of the UK population) watching at least 15 minutes of coverage. 24.2m (42% of the UK population) also watched at least 15 minutes of coverage on the BBC Red Button.” [London 2012 Olympics deliver record viewing figures for BBC].
The demonstration effect was utilised during the Olympics as the event promoted positive feelings about sport particularly focusing on those who attended, figures show that “70% of those aged 25 or younger who had attended major sporting events felt inspired to participate or to participate more frequently as a result of attending events” (Sport England,