Lollacup Executive Summary

Lollacup Marketing Plan
Table of Contents

Company/Product Info Hanna Lim, President and Founder of Lollaland, who created Lollacup after realizing this frustration herself and wanting to create something of her own to solve the problem. She ended up with a valve-free, weighted straw sippy cup that allows infants as young as nine months old to easily and effectively drink from a straw, even if the cup is tilted.
Lollacup is easy to use, easy to clean, safe (BPA-free and phthalate-free), made in the USA, everything from the design and manufacturing to its packaging is done in Southern California and it is just plain attractive. When Hanna’s first daughter began talking, she had trouble saying, “water,” so she would often
The company relies on personal contact with retailers to establish the products in their stores. This contact, whether in-person or by phone, helps convey the Lollaland message, demonstrate the products’ unique qualities, and build relationships. During the next period, there will be sales representatives visit each store twice a year and offer in-store training on the features of the products for new retailers.
Sales Promotion
It is marketing activities – other than personal selling, advertising and public relations – that stimulate consumer buying and dealer effectiveness. Sales promotions currently make up the bulk of Lollaland promotional strategy. Blue Sky staff works with retailers to offer short-term sales promotions; Lollacup fans entered a drawing for a lollacup, a straw replacement pack and a canvas tote bag for the first ten winners.
In the future, Lollaland may also offer free samples for fans or coupons through direct mailing. A good idea will be offering a free replacement pack with every purchase of a Lollacup.

Personal