Logos and Katy Perry

Good Essays
in 1995, Dr. Kathy Fields and Dr. Katie Rodan launched the Proactiv Solution skin-care line. Proactiv is an acne system that sells products to cleanse the skin. Proactiv is an over-the-counter treatment that contains the active ingredient, benzoyl peroxide. The purpose of this analysis on Proactiv is to explain why this advertisement is persuasive. In September of 2011, Katy Perry was selected as the new spokesperson to advertise Proactiv's products. Katy Perry is a famous and successful singer; with hits such as: "Firework," "California Girls" and "Wide Awake." Proactiv has used the rhetorical concepts: logos, ethos, and pathos effectively. Resulting in becoming America's number one acne system. The skin product-advertisement by Proactiv is effective in trying to persuade its targeted consumers into buying its products due to the use of logos, ethos, and pathos.

Celebrities can persuade people to buy advertised products. One reason why Proactiv is successful because they have solId skin care products in a society where people worry about their looks. A handful of people idolize celebrities and desire to buy the products they advertise in order to be more like them. In this advertisement, Katy Perry is seen with flawless skin. Her skin has been hit with the perfect amount of light at the right angle. Katy Perry is wearing a large strawberry ring on her middle finger. The size of the page expands from the sight of her chest up to the image of her forehead. The bottles for Proactiv's 3-Step Solution are shown at the bottom right hand corner of the advertisement. In little white letters at the bottom of the page, it states that Katy Perry uses micro-crystal medicine and 24/7 Skin Care Advisor support. The name 'Proactiv' is shown at the upper left hand corner. In the middle of the page, in big letters, it says "I'm not polite. I'm Proactiv."

Logos refers to the reasoning, facts, or statistics of the given topic. The English word 'logic' is a word

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