Logistic: Manufacturing and Logistics Network
1. Why is it important for a firm to periodically review its logistics network design? How do a firm’s requirements for its logistics network change over time?
為何公司週期性地檢視物流網路設計是重要的？公司該如何要求物流網路隨著時間改變？
The factors that affect the performance of the logistics network are not static, i.e., they change over time. These factors include demand, product design, various costs in the logistics network, regulations, contracts, etc. The effects of these dynamics need to be evaluated periodically in order to determine whether the existing configuration is still satisfactory given the new operating environment.
For instance, service level requirements may change due to increased competition which typically means that the lead time to fulfill customer orders needs to be shortened. This may require the firm to redesign its logistic network and build new warehouses that are closer to the end customers.
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2. Within the organization, who is involved in a network design project (operations, sales, marketing executives, etc.)? How?
在組織中，誰需要參與網路設計專案（作業程序、銷售、行銷管理等）？如何參與？
The design of the logistics network is a strategic decision that has long lasting effects and impacts all functions within the company. For the success of such a project, many levels of the organization must be involved:
1. Upper Management: The new design must be aligned with the vision and strategic goals of the company. Additionally, such a project may be costly, so management buy-in is essential to ensure that sufficient resources are devoted to the project.
2. Sales and Marketing: Demand forecasts and anticipated changes in product design and offerings affect the network and need the involvement of sales and marketing teams.
3. Manufacturing and Operations: The logistics network design has obvious impact on day-to-day operation of the firm. In order for the implementation to succeed, it is essential that the people involved with operating the system on a daily basis are
為何公司週期性地檢視物流網路設計是重要的？公司該如何要求物流網路隨著時間改變？
The factors that affect the performance of the logistics network are not static, i.e., they change over time. These factors include demand, product design, various costs in the logistics network, regulations, contracts, etc. The effects of these dynamics need to be evaluated periodically in order to determine whether the existing configuration is still satisfactory given the new operating environment.
For instance, service level requirements may change due to increased competition which typically means that the lead time to fulfill customer orders needs to be shortened. This may require the firm to redesign its logistic network and build new warehouses that are closer to the end customers.
-----------------------------
2. Within the organization, who is involved in a network design project (operations, sales, marketing executives, etc.)? How?
在組織中，誰需要參與網路設計專案（作業程序、銷售、行銷管理等）？如何參與？
The design of the logistics network is a strategic decision that has long lasting effects and impacts all functions within the company. For the success of such a project, many levels of the organization must be involved:
1. Upper Management: The new design must be aligned with the vision and strategic goals of the company. Additionally, such a project may be costly, so management buy-in is essential to ensure that sufficient resources are devoted to the project.
2. Sales and Marketing: Demand forecasts and anticipated changes in product design and offerings affect the network and need the involvement of sales and marketing teams.
3. Manufacturing and Operations: The logistics network design has obvious impact on day-to-day operation of the firm. In order for the implementation to succeed, it is essential that the people involved with operating the system on a daily basis are