Preview

Logan Shuunmugam Case Study

Good Essays
Open Document
Open Document
1099 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Logan Shuunmugam Case Study
Logan Shunmugam, Creative Director: Logan Shunmugam started his vocation in theater and has more than 15 years involvement in lighting and beautiful plan. Specifically, Shunmugam has worked both locally and universally in residence and on tour. Furthermore, Shunmugam holds a Masters degree in performance studies, additionally a Masters in Fine Arts in design. Particularly, Shunmugam joined AVHQ Chicago as a lighting architect and proceeded onward to Lakeshore Audio visual as a Project Manager. Shunmugam joined Creative Technology in 2006. As a Project Manager, Shunmugam has developed increasingly into planning and delivering condition for corporate generation and levels. This involved the reconciliation of various components of creation as …show more content…
Besides, Sasak 6 years of experience at the company he covered a wide range of production projects. In addition, Sasaki started in video production for product promotion videos and continued onto Tradeshows and corporate events. In fact, because of Sasak strong abilities and being bilingual he became an important asset to the team. Specifically, Sasak was able to handle project pitches from project pitches to script writing, set design, A/V system planning, installation, and show operation, even the peripheral tasks of logistics, and crew management that took place abroad. In particular, Sasak was heavily involved with Sony’s 3D marketing projects such as the 2010 World Cup in South Africa and 4K content creations. Furthermore, Sasaki moved to Creative Technology in 2012 where he continued building technical skills in LED, projection, high-end video systems, and audio. For example, he has worked on E3 2013 for Sony and the PlayStation 4 product launches in …show more content…
With a lot of experience in the large-scale exhibit booth market, his expertise led him right into our auto show showcase. In fact, Anderson is still working with us today. Years of experience have given Anderson important problem-solving aptitudes the capacity to see the overall picture. Furthermore, Anderson focuses on the understanding of his client’s vision and how to duplicate that into production. In particular, Anderson has worked with clients such as Toyota, Common Engines, Burger Lord, HBO, and Saks 5th Ave to name a

You May Also Find These Documents Helpful

  • Good Essays

    Bus/320 Individual Week 2

    • 1109 Words
    • 5 Pages

    The approach to running a trade show booth is to remember specific details in mind about the components, equipment and each and every item that is to be transported to back to the head office, at the closing of the booth.…

    • 1109 Words
    • 5 Pages
    Good Essays
  • Better Essays

    The building that Fisher’s Automotive is in was designed to be a warehouse and is not suitable for what they are using it for. It is really run down, old looking, and in need of remodeling. One of the first places that they need to remodel is the office area. By doing that, Fisher’s will be able to showcase some of the different services they provide. It will then look more professional and appealing to the customers coming in. Second, they need to address the production area. The production area needs to be reconstructed to enhance productivity, increase the work flow, and visually evoke a feeling of professionalism to incoming customers. Customers will then be able to see that Fisher’s is a specialty shop and not just the normal collision and automotive repair business. One of the disadvantages of…

    • 1757 Words
    • 8 Pages
    Better Essays
  • Good Essays

    The story of improvements made to the paint shop at Toyota’s car factory in Georgetown, Kentucky, is the explanation for Toyota’s steady advancement to becoming the world’s leading car manufacturer. Changeovers in paint sprayers from one color to the next between batches of cars resulted in waste of 30% of car paint. A team examined the opportunity for improvement and changed the process to eliminate the need for batching. They redesigned the painting robots, eliminating the need for an entire painting booth. Waste was cut practically to zero and the whole process speeded up.…

    • 344 Words
    • 2 Pages
    Good Essays
  • Good Essays

    She provides insight from the Auto Show Immersion Report “that 84 percent of 1,185 auto show attendees in 2013 and 2014 intended to shop for a new light vehicle.” (qtd. Foresight Research). “Out of the all the attendees surveyed more than fifty percent of them stated that their decision was highly influenced by an auto show” (Burke). In any sale, engagement is a key motivator. Burke points out that purchasers influence increased from visitors who participated in ride or drive at the show. The influence further more increased when the consumer spoke to specialists at brand displays they were considering. The impact a car show has on people is not only limited to a bump in dealership sales, but also influences the customer on how they order the…

    • 656 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Ford Pick Up History

    • 860 Words
    • 4 Pages

    Today, Fords are all over the road, big and small, gas and deisel, of every generations from the past 5 or so generations. Seeing these old Ford pickups on the road proves that no matter the amount of hatred towards Ford from some people, they are very reliable. Not only that, but they come in a very wide variety to fit the customer’s needs and/or wants. Thanks to just a spark of creativity and “outside of the box” thinking, Henry Ford made all this possible since 1903 and for the years to…

    • 860 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    script

    • 326 Words
    • 1 Page

    Local Motors designers get Chance to show their design concept to vast number of people through the online platform…

    • 326 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Resume

    • 283 Words
    • 2 Pages

    • Assist in launches of new model seats including implementing new parts into production line and coordinating production with previous model seats.…

    • 283 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    I. Introduction a. Attention Getter: America is all about speed. Hot, nasty, badass speed. -Eleanor Roosevelt, 1936 b.…

    • 594 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Morgan Motor Company is a well known car company that manufactures automobiles from the ground up. They believe in building cars with tradition, the same tradition that they used for decades. This same tradition could lead to the company not making it thru another decade. In this research we will identify the problems and look for possible solutions to these problems.…

    • 4087 Words
    • 17 Pages
    Powerful Essays
  • Better Essays

    Ford Motor Company was founded in 1903 by Henry Ford and eleven business associates. The company was responsible for the innovation of the moving assembly line where employees would remain in the same place while performing the same task on each automobile that move along the assembly line. Ford Motor Company has been a prominent car producer for over 100-years – an icon of U.S. manufacturing. However, the company has reached a pivotal impasse where timely planning has become crucial. Hence, to reestablish the brand and Henry Ford’s original vision to produce “cars that were affordable to the masses” (What Would You Do? Ford Motor Company, n.d. p. 1).…

    • 1693 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    The complexity a manufacturing system has to cope with is largely determined by the customer and his or her articulated needs and requirements. In the past, vehicle manufacturers offered the market unique models that had a small variety of attributes and long life cycles. Manufacturing organizations must now provide a high product variety to remain competitive as they are facing increasing customer sophistication and fast- paced technological developments in the industry. On the one hand organizations can foreclose market entry and maintain or increase their market share, increase their prices and serve customer needs better by closely matching customer preferences and offered products.…

    • 2634 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Smart Steering Support

    • 4248 Words
    • 17 Pages

    On a sunny May morning, Marc Binton, CEO of Bay Area Automobile Gadgets (BAAG), enters the conference room on the 40th floor of the Gates building in San Francisco, where BAAG’s offices are located. The other executive officers of the company have already gathered. The meeting has only one item on its agenda: planning a research and development project to develop a new driver support system (DSS). Brian Huang, Manager of Research and Development, is walking around nervously. He has to inform the group about the R&D strategy he has developed for the DSS. Marc has identified DSS as the strategic new product for the company. Julie Aker, Vice President of Marketing, will speak after Brian. She…

    • 4248 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    Porsche Strategy

    • 545 Words
    • 3 Pages

    Porsche is a reputable global manufacturer of economical sports car and is planning in expanding its operations in to SUV market. The strategy of Porsche has been the fine balance between externalizing the manufacturing of 75% of its components via contracts with suppliers, while maintaining core competencies in design, interiors, engines, and aesthetic values by internalizing the assembly and marketing. This has helped them to differentiate by offering brand value recognition, at the same time allowing them to collaborate design and manufacturing with other product lines, by minimizing their cost of production.…

    • 545 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Bmw Case

    • 1564 Words
    • 7 Pages

    BMW sells many low volume vehicle models, as compared to its competitors. To be profitable, they rely on longer production runs, to spread their high fixed costs over a greater time period. The trade-off is a lessened ability to react to changing market demand. To achieve this, they must reduce their product development lead-time. BMW's strategy for value creation lies in its meticulous engineering, including design and styling. BMW designers pride themselves in…

    • 1564 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    To maintain this stream of innovative new products, Regal constantly seeks design input from customers, dealers, and consultants. Design ideas rapidly find themselves in Regal's styling studio, where Computer Aided Design (CAD) technology speeds the development process. Existing boat designs are always evolving as the company tries to stay stylish and competitive. Moreover, with life cycles so short, a steady stream of new products is required. A few years ago, the new product was the 3-passenger $11,000 Rush, a small, but powerful boat capable of pulling a water-skier. The next year, it was a 20-foot inboard-outboard performance boat with so many innovations that it won prize after prize in the industry. Then it was a redesigned 42-foot Commodore that sleeps six in luxury staterooms. With all these models and innovations, Regal designers and production personnel are under pressure to respond quickly.…

    • 455 Words
    • 2 Pages
    Good Essays