The Locavore movement started in San Francisco when four women decided to promote the idea of eating foods that were only grown or produced within a 100-mile radius. In 2005 these four women challenged themselves, others in the Bay area, and the world to eat only local foods for one month. (Trimarchi) Since then this movement has become a developing trend throughout several cities around the world. By a decision to eat locally grown or produced products as much as possible, locavore advocates claim that buying local products consist of fresh seasonal food with a higher nutritional value that leads to a healthier life, reduces pollution that transportation creates, and helps grow the local economy.
Locavores argue that eating locally grown food supports farmers and small business in their communities. Locavores enrich their local economies. A dollar spent locally generates twice as much income for the local economy. (Maiser) This is a significant amount of money that many people are frivolously giving away to multi-million corporations that could be spent helping out local economies. James McWilliams a journalist for Forbes.com implies in an article he wrote called "On My Mind: The Locavore Myth." that buying local threatens small farms elsewhere in the world. (1) They ignore that if everyone bought local food, everyone’s local economy would improve. For many there can be an increase in the amount of money that will be spent on food, but this isn't necessarily a bad thing. Many locavores are glad to pay a little more to support the local farmer’s experiments with their crops each year. To keep a competitive edge against supermarkets farmers provide offerings that haven’t yet made it to the wholesale distribution. Unique products such as Little Gem Lettuce, Senshu Apples, Chieftain Potatoes etc…(Maiser) give local growers something different and special to offer instead of mass- producing one variety.