This chapter focuses on how the proposed advertising website with online inquiry would affect the company in terms of efficiency and effectiveness than their current advertising system.
A. Related Literature
This chapter presents related study and writing of recognized experts, both of which have significant bearing or relation to the problem under investigation.
1. Local Studies
“In every place in this country, there is always a store. In every store, they sell foods and stuffs that define their store. Bakeshop is a common example of stores that exist in every city and provinces in the country. There are lots of ways that the bakeshop uses on how to make their shop popular and increase their customer. Some uses brochures, while some uses tarpaulins. But this actions and ways are only limited in terms of popularity. This days, making things is as easy as pushing a button to perform a certain task. Communication is the key to increase popularity. The wider it gets between company and community, the more customers it get, thus the popularity increase. Internet is an explicit example of wide communication. It allows people from different area or even country to communicate with each other. A great way to communicate with each other using internet is the website. A website in which the people around the world can communicate via internet. And so, the website is being used by the companies to increase and strengthen their communication between consumers. Though, a website must be attractive to get the customers and users attention. Advertising is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product, service or concept. Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email...
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