Products

About

©2018 StudyMode.com

Local Related Literature

Topics: Marketing, Social network service, Facebook Pages: 10 (1899 words) Published: September 11, 2011
The first plenary headed by Mr. Adolfo Aran III, a Virtual Marketing Consultant, alumni of University of the Philippines and De La Salle University and member of the Board of Directors as introduced by Dr. Amado L. Magsino has presented an overview of Digital Marketing.

“Good More-earnings!” a very graceful greeting from Mr. Adolf Aran. It is the way business entrepreneurs greet as he said. His presentation started with a fun ice breaker which students from different universities participated.

Digital is not equal to Marketing, but Digital added by Marketing is to an advance way of being marketable. Understanding the youth is understanding the industry, because youth is a great factor in marketing of professional industry.

There are differences of Trustmarks from Lovemarks. Trustmarks are: •Branded

•informative

•recognized by consumers

•generic

•presents a narrative

•promises the quality

•symbolic

•defined

•statement

•defined attributes

•values

•passionately creative

•and has an advertisings legacy

On the other hand, Lovemarks are:

•loved by people,

•personal

•creates a love story

•touches sensuality

•iconic

•infused

•has a story

•wrapped in mystery

•spirit

•passionately creative

•and ideas company

"Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something —it creates a talking point." –Chris Arnold

Having uniqueness makes people remember you. This is the author wants to imply on his quotation.

Given the fact that 83% of filipinos are social network online users (first in the world), 86.4% online filipinos uploading photos (first in the world), 90% reading a blog (second in the world), and 98.6% have watched online videos (first in the world), 23 million Filipino people (33 percent penetration rate) were online active users.

Online activities remain unchanged, but the preferences are evolving. The top online activities are as follows:
•Searching

•internet portals

•internet messaging

•visiting public chat rooms

•e-mail

•visiting social network sites

•playing online games

•downloading and uploading music files online

•using webcam or making a conference call on internet

•watching television programs or video clips online

•sending internet SMS

•visiting websites where knowledge contributed by others are found

•visiting UGC sites

•sharing or posting something created by the user itself

•listening to internet radio.

According to the Nielsen Net Index 2010, users ranging 10 to 39 years of age are highly driving the trend. These users searches items online such as images, videos, information or research documents, music or audio clips, addresses or phone and contact numbers, compared search results, blogs, local jobs, news, web search using search function on IM and search for information on a local business.

Visiting social network (53%) and user-generated content sites (30%) are the more popular online activities followed by community groups or forums (11%) and blogs (7%).

Social Networking remains stable. This is because in social networking you were able to:
•stay in touch

•send e-mail

•chat online

•pass time,

•get to learn people about himself

•learn more about his friends

•re-establish old contacts

•listen to music

•check out people have met socially

•play games online

•upload or share photos,

•connect to people you would have never met

•make social plans

•learn about the latest trends

•upload or share or watch online videos

•and connect people living near the user

But site preferences are changing such as Friendster, Facebook, Twitter, MySpace and Hi5.

The users according to...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Related Local and Foreign Literature and study Essay

    ...Local Literature An article from The Philippine Star dated August 7, 2012 by Louella D. Desiderio entitled “Businesses urged to use Internet to push products”. It shows that businesses are advised to use the Internet for promoting their products and services as more consumers are going online to research before making purchases. Companies should consider using online advertisements for the products and services they offer as more and more people are using the Internet to research goods they plan to buy before making the purchase. It also states that in the Philippines, the study showed that around 70 percent of consumers first make a research of their purchases online even if they purchase offline. This trend shows the potential of growing the business by going online.It is related to the study because it informs businesses that online advertising is very effective. It also shows that whether small or big businesses, they can easily have the benefits of online advertisements of reaching users at a time of relevance anywhere Local Study A research study conducted by Jean Louisse Villanueva Concha and Jossa Kristine Cruz Soler from University of the Philippines Diliman on April 2012 entitled “The Rise of Online Advertising and its Impact on the Future of the Philippine Newspaper”. The researchers conclude that online activity has reached an unprecedented rise owing to the popularity of social networking sites and the...

    Read More
    1411 Words 3 Pages
  • Essay on Local Literature

    ...Local Literature Personality is the sum of one’s personal characteristics. It is one’s identity. The teachers, more than any other professional are momentarily subjected to scrutiny to the minutest detail and observation by those they associate with. Teachers are judged more strictly than the other professionals. The personality they project determined the impressions they make upon students’ and colleagues. Their poise, bearing and manner of dressing create a stunning and attractive appearance. Their facial expression communicates a friendly and amiable disposition. Personalities may be described as authoritative, weak, dynamic, or “magnetic”. Teachers’ personality must be natural and genuine, that is, devoid of pretenses and artificiality. They must be consistent, true and authentic. (Corpuz & Salandanan, 2006 p.12) In the highly complex world of human relations, it is essential that the conscientious teachers be concerned not only with how students’ interact with her but how they interact with their peers and with other adults. But concern is not enough. Little can be accomplished until students’ problems pertaining to human relations have been identified. (Salandanan, 2010 p.18) Once the teachers is more aware with the social relationships among her students’ she is in the better position to select a technique for teaching human relations. Toward this end, the teacher must first identify students’ problems pertaining to human relations....

    Read More
    1377 Words 7 Pages
  • Essay on Related Local Literature

    ...CHAPTER II Review of Related Literature This study deals with the review and analysis of the literature and studies relevant to inventory management techniques that the researchers will be using in the optimization. It consists of information culled from studies and literature, both local and foreign, from which this study is subject to. This chapter will certainly help in giving the reader a better understanding of what is Economic Order Quantity model and Dynamic Programming to optimization of the inventory system. Definition: Inventory  Inventory refers to any kind of resources having economic value and is maintained to fulfil the present and future needs of theconsumers.It is a physical stock of items that business or production enterprise keeps in hand for efficient running of affairs or its production. Inventory is the quantity of goods, raw materials or other resources that are idle at any given point of time. Inventory control is the means by which materials of the correct quantity and quality is made available as a when required with due regard to economy in storage and ordering costs and working capital. It is also defined as the systematic location, storage and recording of goods in such a way that desired degree of service can be made to the operating shops at a minimum ultimate cost” (S.C sharma (1999). P. 509, 512). Inventory model: Economic Order Quantityand Dynamic...

    Read More
    1697 Words 5 Pages
  • Related Literature Essay

    ...Related Literature (INTERNET) Land Based System According to indiastudychannel.com, the importance of a Computer Network is it allows the user to share data with other users in a network, for example, a company having a number of computers which are connected in a network. Computer network will enable the users to share the files and folders and get synchronized with other users. Computer network also allows the user to share resources such as printers and faxes. It can be installed on one computer and can be accessed by other users in a network. By this the need of installing printers on individual computers is avoided and it result in cost-effectiveness. Computer network also allows the user to communicate with each other using instant messaging tools to share ideas, files or solve queries. LAN based refers to applications or services that are accessible over a network. Although there are many products that can be accessed over a network, there are some that can only exist for LANs. Some applications that can operate over the Internet perform better over the shorter distances encountered in LANs. In LAN based system there are called server, Servers provide resources or services to smaller computers, which expands the capabilities of those other computers without having to increase their capacity. Although the Internet enables users to contact servers over the Internet, some server applications are better suited to LAN-based...

    Read More
    1474 Words 4 Pages
  • related literature and studies Essay

    ...CHAPTER II REVIEW OF RELATED LITERATURE AND STUDIES This chapter contains the researched review done by the proponents about the related ideas regarding the social networking. The critique of both related studies and literature that are related to the present study. A. Related Literature Matt Mickiewicz (2010) stated that, Social networking refers to the act of building networks of people on specific websites. Social networking takes place among people who share something. A social networking site is just a means for building these social networks. These sites are made up of some web representation for each network member a list of their links or interests, and some kind of ‘hook’ or gimmick to set that particular site apart from the crowd. Social networking sites are web-based, and offer their users the ability to link and build networks freely. Members interact with email or private messaging using that site’s servers. (http://www.askdeb.com/blog/internet/what-are-social-networking-sites/) The present research is similar in a sense that members of the site interact with each other. It will help us to know the latest news update about the school and the upcoming program that were going to held. In the other hand, the school will also inform if their followers or the students are interested in the program or activities that the school prepared. Like...

    Read More
    1948 Words 8 Pages
  • Related Literature for Direct Selling Essay

    ...of your business; how you earn and from what you earn. Company’s annual sale is also a life blood of one company. It is their basis of paying to their laborers, taxes and some other unexpected payables. You can say that a company performs when they post a positive rate compared to last year. Tracking of a company’s performances will give you knowledge and ways on how to improve and make it positive. Trainings and seminars are very important in networking. Trainings enable members to learn selling and recruiting techniques. One of the main goals of the business is to produce well-trained and potential members. They are the reason of the business survival. Without them networking business cannot survive. Business networking can be in both local and international business community. In larger scale business networking uses internet to attract customer to join and discover the benefits of networking business in all interested parties. Social networks make communication easier to all of their contacts in the world. It also enables them to keep in touch with certain people within the business. Businesses nowadays need social networks as a means of growing their circle of business. Social network also serves as advertising sites for networking businesses. It catches the attention of net workers and online addicts. In starting a business, one must first consider the place and its needs. You must pay attention on the place to work with. Social networking sites...

    Read More
    2657 Words 7 Pages
  • local literature Research Paper

    ...to the establishment provides easy and faster means of processing sales transactions, accurate processing of transaction which is very important both sides , to the business and to the customer. Our system can manageorders, process transactions, and can generate stock/product detail entry. The proposed solution to the existing problem that Infoworx Inc. encounters does not include the concerns beyond the purpose of the study. The study only tends to solve the problems they encounter within their sales transaction and inventory only, to be specific, marketing, security, management, payroll system and other concerns which are beyond the knowledge of the proponents are excluded. Chapter 2 Review of Related Works and Studies General Literature Survey MS Word Word Processor designed by Microsoft that was revised to emphasize Word’s identity as a component within the office suite on PC versions. Microsoft began calling it instead of merely Microsoft Word. Visual Basic Is software which is designed to be easily learned and used by the beginner programmer? The language not only allows programmers to create simple GUI applications, but can also develop complex applications. Programming in VB is a combination of visually arranging components or controls on a form, specifying attributes and actions of those components, and willing additional lines of codes. My SQL My SQL is the world’s most used open source...

    Read More
    1625 Words 16 Pages
  • related literature Essay

    ... REVIEW OF RELATED LITERATURE AND STUDIES This chapter contains related literature and studies about online information and resort reservation system. All information and data are published research books and online journals. 2.1 Foreign Literature Maxwell (2002) stated that “Information system are designed and implement within an organization to support adequate action such that value addition may be achieved. Another, all medium to large organizations depend on information technology for their continued survival.” Gerard (2002) stated that “the flexible online information system was created as a tool with the two main purposes the reservation theory and its application. The usage of computers is more efficient, accurate and faster than the manual or traditional system of working.” Moreover, according to Max (2001) in his book “The basic problem in managing and establishment in producing the right and timely reports for every single division of department clearly he problems or having an immediate and accurate work for every business exist. The need of computer is very vital in field of business provide them easy and faster transaction and retrieve data information.” The application of modern information technology dominated so far by the use of Internet websites and online reservation systems, gives competitive advantage to other with same establishment. However, the...

    Read More
    2193 Words 7 Pages

Popular Essays

Become a StudyMode Member

Sign Up - It's Free