Local Economic Development and Urban Marketing

University Ss. Cyril and Methodius
Faculty of Economics

Marketing Management Project Activities in the Local Economic Development Sector

Graduation paper for the course Marketing Management

Mentor: Student:
PhD. Anita Ciunova-Shuleska Bogeva Sofija 50300

03 February 2011

Contents INTRODUCTION 3 LOCAL ECONOMIC DEVELOPMENT 4 What is Local Economic Development? 4 What is the purpose of the LED? 6 What LED encompasses and where are LED strategies pursued? 6 How do you achieve LED? 7 Urban Marketing 8 The Role of Urban Marketing in the Local Economic Development 8 Urban Marketing Definitions 9 Urban Marketing Success Factors 10 How Political element effects Urban Marketing 15 Preliminary conditions for implementing the urban marketing processes 15 Local Economic Development in Macedonia 18 LED team and its role 18 "PINOVO – JENA – KOZHUF INTEGRATED FIRE MANAGEMENT SYSTEM" 19 Introduction in the project programme 19 What is the area of the Programme? 21 Programme funding 21 How to develop a project idea/proposal? 22 Main features of projects 24 Submission of Proposals and Project Selection 28 Project Implementation Manual 30 Marketing activities during the whole process from searching to finalizing a project 31 CONCLUSION 35 REFERENCES 36

INTRODUCTION

This graduation paper describes the main marketing management activities undertaken for the project "PINOVO – JENA – KOZHUF INTEGRATED FIRE MANAGEMENT SYSTEM" in the sector for Local Economic Development in Kavadarci, Macedonia.

The paper starts with a brief explanation of what Local Economic Development is, why it’s important for cities to develop Local Economic

References: • Harris, N, (1997) “Cities in a Global Economy: Structural Change and policy reactions”, Urban Studies, vol • Friedrichs J., Dangschat J., 1994, “Hamburg: Culture and Competition among cities”, in Biachini and Parkinson (eds.), Culture policy and cities regeneration, • Corsico, F. (1994), “Urban Marketing, a Tool for Cities and for Business Enterprises, a Condition for Property Development, a Challenge for Urban Planning”, in • Meer, van der Jan (1992), “Rolul marketingului urban în managementul urban”, Institutul European pentru Studii Urbane Comparate, Universitatea Erasmus, • Zhang, Li, Zhao, Simon (2009), “City branding and the Olympic effect: A case study of Beijing”, Cities no • Kotler, Philip, Haider, H., Donald, Rein, Irving (2001), Marketingul locurilor Bucureşti, Editura Teora. • URBAN MARKETING AND ITS IMPACT OVER THE COMPETITION BETWEEN CITIES-Lecturer PhD Lidia Elena ALEXA “Alexandru Ioan Cuza” University of Iasi • (Kotler, and Gertner, 2002) [2]http://web.worldbank.org [3] Harris, N, (1997) “Cities in a Global Economy: Structural Change and policy reactions”, Urban Studies, vol. 34, no. 10, pp.1693-1703 [4] Friedrichs J., Dangschat J., 1994, “Hamburg: Culture and Competition among [5] Corsico, F. (1994), “Urban Marketing, a Tool for Cities and for Business Enterprises, a Condition for Property Development, a Challenge for Urban Planning”, in [6] Meer, van der Jan (1992), “Rolul marketingului urban în managementul urban”, Institutul European pentru Studii Urbane Comparate, Universitatea Erasmus, [8] Zhang, Li, Zhao, Simon (2009), “City branding and the Olympic effect: A case study of Beijing”, Cities no [9] Kotler, Philip, Haider, H., Donald, Rein, Irving (2001), Marketingul locurilor Bucureşti, Editura Teora. [10] URBAN MARKETING AND ITS IMPACT OVER THE COMPETITION BETWEEN CITIES-Lecturer PhD Lidia Elena ALEXA “Alexandru Ioan Cuza” University of Iasi [11] (Kotler, and Gertner, 2002) [12] (Kotler and Gertner, 2002).