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Local Area Supermarket Study

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Local Area Supermarket Study
Local Area Supermarket Study
For this study I chose to dedicate a portion of my investigation into how Woolworths, Stirling promotes Australian produce, the majority of this study is dedicate to how the store caters to the local communities dietary needs and how Woolworths website promotes their Australian products.
Woolworths, Stirling has many fresh produce items that are promoted as grown in Australia. Above a majority of their fruit, vegetables and nuts there are white labels saying ‘Grown in Australia’. On the labels or price tags in the deli and seafood section there are many white label maker stickers saying ‘made in Australia’ or ‘produce in Australia’. When heading over to the dairy or bread aisles, there are a number of South Australian products displayed. Local brands from the Riverland and Fleurieu are popular in the dairy section. There are few brands of bread that are proud to display ‘Australian Owned’, ‘Product of Australia’, and ‘Locally Made’.
The Adelaide Hills is full of different intolerances and allergies, the most common being gluten intolerances and nut allergies. There are products in close to every section that strongly advertise being gluten free or nut free. All products clearly display whether the product does or does not contain nuts on the product somewhere. When looking through the baking section for gluten free alternatives, it is very easy to find gluten free flours. There are also many proud organic alternatives for the many people in the hills that prefer to buy their fresh produce from markets. Organic lovers can also find a wide range of snack items or mueslis to satisfy their lifestyle.
Spring Gullys cry for help to the South Australian community has spiked an incredible increase in the amount of products being stocked in all supermarkets, and hence a massive increase in the amount being sold. Supermarkets are waking up to communities sticking together more now than they were 3 years ago, this is the reason for more

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