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Topics: Brazil, Tourism, World Tourism Organization Pages: 15 (906 words) Published: November 1, 2014
WTM Origin Market Seminar 2013

Brazil

Brazil’s Population

Population
• 198.7 million (5th in the world)
• Annual growth rate: 1.1%
• Relatively young population

Diverse Ethnicity
• strong cultural links between Brazil and Europe, especially with Portugal, Italy, Spain and Germany

Brazil’s most populous and richest cities:
• Sao Paulo (20 million inhabitants in the metropolitan area), • Rio de Janeiro (11.8 million)
• Belo Horizonte (5.7 million)
Sources: World Bank, CIA World Factbook

Internet, Social Media & Telenovelas

• Brazil has 70 million internet users
• Brazilians are the world’s most active social
media community
• TV is still the most dominant source of
information
• Telenovelas reach 35%-40% of the population;
some episodes are set in Italy, Greece,
Portugal, the Netherlands, China and India
Source: European Travel Commission and World Tourism Organization (2013), Understanding Brazilian Outbound Tourism – What the Brazilian Blogosphere is Saying about Europe, UNWTO, Madrid.

Brazil’s Economy

Economic Indicators (2012):
• GDP (PPP): US$ 2.394 trillion (8th) ↑
• GDP per capita (PPP): US$ 12,100 ↑
• GDP real growth rate: 0.9% ↑
• Unemployment rate: 5.5% ↓
• Inflation: 5.4% ↑
• Gini coefficient: 51.9% ↓

Sources: World Bank, CIA World Factbook

Source: IBGE (Brazilian Statistics and Geography Institute), J.P. Morgan Asset Management. “Guide to the Markets – Brazil”.
GDP values are % change vs. prior quarter annualized and reflect 2Q13 GDP. Values may not sum to 100% due to rounding.
Data reflect most recently available as of 30/09/13.

Economic Growth
• Consumer-led growth: domestic consumption rather than
investments has been dominating the country’s economic growth.

• Consumer indebtedness has steadily increased and currently exceeds 40% of income.
• The middle class* has grown by an estimated 40 million people since 2003. *Defined as families with a monthly household income of more than US$ 600 Sources: IMF, ETC

Source: Revista Veja in: European Travel Commission and World Tourism Organization (2013), Understanding Brazilian Outbound Tourism – What the Brazilian Blogosphere is Saying about Europe, UNWTO, Madrid.

Brazilian Outbound Departures and Tourist Expenditure
(2007-2012 based on actual data; 2013-2017 forecast)

Expenditures
in R$ million

Outbound Departures
in Thousands

60,000.00

10,000.00
9,000.00

50,000.00
8,000.00
7,000.00
40,000.00
6,000.00
Total
Expenditure

30,000.00

5,000.00
4,000.00

Total
Departures

20,000.00

3,000.00
2,000.00

10,000.00
1,000.00
0.00

0.00
2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Where are they going?

USA
21%
Rest of World
19%

Peru
1%
Mexico
2%
Paraguay
2%
Germany
3%
United Kingdom
4%

Argentina
18%

Italy
4%
Chile
5%
Portugal
5%
Source: Euromonitor International
Based on 2012 figures

Uruguay
6%
Spain
5%

France
5%

Brazilian Departures by Destination
(2007-2012 based on actual data; 2013-2017 forecast)

Outbound Departures
in '000
600

500

France

Spain
400

Portugal

300

Italy

United Kingdom
200
Germany

100

0
2007

2008

Source: Euromonitor International

2009

2010

2011

2012

2013

2014

2015

2016

2017

Brazilian Outgoing Tourist Expenditure by Country
(2007-2012 based on actual data; 2013-2017 forecast)

Expenditure
in R$ million
4,000

3,500

3,000
France
2,500

Germany
Italy
Portugal

2,000

United Kingdom
Spain

1,500

1,000

500

0
2007

2008

Source: Euromonitor International

2009

2010

2011

2012

2013

2014

2015

2016

2017

Domestic vs. International Travel
• Domestic travel is growing at a faster rate.
• In 2011, the proportion of international to domestic departures was 11%, a 4% decrease compared to 2003.
• Rising disposable incomes...
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