Livestreaming Services Analysis

In a nutshell, livestreams are live broadcasts streamed via the internet. Today, they are a powerful marketing tool, considering that this gives people the opportunity to show real-time events with just a smartphone and an internet connection. On a larger scale, it changed the way information is disseminated. Anyone can now broadcast and watch live coverage of sports games, concerts, and other events on a global scale.

Livestreams can become a vital asset in marketing your mobile app, but you need to utilise them intelligently. First though, you’ll need to take note of the following:

Usable Livestreaming Services

There are several livestreaming services available, and you can use them all with just a smartphone. One prominent example would
YouTube is stable, and no one would have trouble accessing your live video through the app or website. Plus, you can embed it on a page on your website. It would be best to direct your users there instead of directly linking to YouTube.

As for Facebook, the social network sometimes lets you know who is streaming live. This in turn means that there is a possibility that your customers will be notified if you’re going live, especially if they haven’t seen your promotional materials. Plus, we all know that this social network is where most potential customers hang out, so using it is a no-brainer.

Don’t Just Start
This does not have to be extravagant - a tidy area with a presentable backdrop is all you need. This may vary, and what the set is may depend on your purpose.

A quick and reliable internet connection. There are some instances wherein livestreaming has failed because of poor internet. Don’t let this get in the way or your livestream may even may end up being a failure.

The right equipment/mobile device with an outstanding camera. Although you’d need a production-level camera and sophisticated lighting for TV-level shows, a smartphone with a decent camera is all it takes to make a livestream successful.

Promotion, promotion. Don’t just go live without announcing it first. Set a time and a date, and be sure to place it in a slot wherein your customers/viewers will be able to accommodate it. Promote the event heavily in all of your marketing channels, from social media, to email, and your blog.

Finally, you need to write a script. You don’t go live for abruptly or without a plan: everything needs to have a structure, and a script helps. No, you don’t need to hire a director to create one for you. You just need to create a sequence so your broadcast will make sense and have a flow.

Examples of Events You Can