ANSWER: Bass Pro Shops use many sales promotion tools. In-store sales are announced with flyers and brochures are offered to direct customers to various merchandise and services. Informational brochures help customers choose the right products for their needs. These informational brochures give Bass Pro Shops the opportunity to sell items that customers might not have otherwise thought to buy. Special Events also play an important role in sales promotions for Bass Pro Shops. The Spring Fishing Classic draws more than 50,000 people to the Springfield, MO store. Top fishing equipment manufacturers display their latest products. The Fall Hunting Classic draws about 80,000 visitors to the store. These promotions help Bass Pro Shops get consumers into their store and once consumers are there for an event, they are more likely to make purchases. The company tries very hard to make the shopping experience at a Bass Pro Shop long and enjoyable. They offer places to eat and even a…
Concerts are for fun and music. But, if something goes tragically wrong, that we abruptly hear about it in the newscastor from media.…
* Customers: Customers are those people who purchase product for their own or someone else's use. So the sales are the important parts for the consumer to keep the industry running. Customers also act as an important roles to affect music industry either they keep purchasing or not.…
In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include “What do you think affects your behaviour within store?” for open ended qualitative questions and for quantitative they could be something like “How long do you expect to wait on hold for customer services?” which will give more precise data.…
Best Buy’s customer base is hard to refine into a specific set of demographics and psychographics since Best Buy consumer profiles are vastly diverse. However, Best Buy does not attempt to generate “needs” for their consumers through their offerings of products and services, but rather, they focus on what their consumers require, and focus on providing these goods with the best possible customer service support system. This unique approach in their industry helps Best Buy to differentiate itself from its major competitors - an essential part of its brand, and therefore an essential competitive advantage.…
With respect to differences and similarities, the two events share the host community although Stereosonic Music Festival extends to Melbourne, Sydney, Perth and Brisbane. The participants for the two events are artists while the media play the role of promoting the events. The two events involve ticketed entry purchases or receipt with the sponsors providing essential services and resource. The sponsors of the two events seek intangible and tangible benefits for their sponsorship where BankSA and Uber increase their brand awareness besides promoting their public image. The events utilize public facilities or spaces. Productive management of stakeholder relationships in the two events is important as it facilitates solving of issues affecting the event.…
The music industry and careers and music have changed quite drastically, and it’s important to stay aware of these changes for fan’s to keep supporting their favorite artists in the way they need most. Artist’s incomes funnel almost directly from live shows and merchandise. What does this mean for fans?…
It takes hard work to create image of the company or brand or products in a given market as noticed by a target market. Whether marketing a piece of merchandise, a service, a company or even a person, positioning is crucial to the success of any product. Positioning of that product is about how you get into the mind of the prospective customer. You must first get into a prospect’s mind and then occupy that space. When positioning a product, you want the prospect to recognize that your product is created especially for them. This paper will identify different types of analysis used by marketers to find out product positioning, competitive positioning, customer perceptions and distribution-channel analysis. It will compare the strengths and weaknesses of each method and asses the different types of marketing analysis required to develop a marketing strategy.…
“Live music events have grown into global events, give five reasons as to what has driven their commercial growth and success”…
The organisation I have chosen to carry out an analysis of the macro-environment is Sky. British Sky Broadcasting Group plc is a satellite broadcasting broadband and telephony services company headquartered in London, United Kingdom with operations in the United Kingdom and the Republic of Ireland. According to Manchester Evening news (2010) BSkyB was formed in 1990 when Sky Television and British Satellite Broadcasting merged together. BSkyB has over 10 million subscribers in the United Kingdom which makes it the largest pay TV broadcaster. The merger saved Sky financially as Sky had very little major advertisers compared to British Satellite Broadcasting who had the far superior advertising contracts and equipment, as a result when Sky inherited these it solved the financial problems. The advertising contracts generated vast amounts of revenue for the newly branded BSkyB this allowed BSkyB to take advantage of the growth of newer and improved satellite technology. This newer technology would allow Sky to reach larger audiences and provide a vastly improved channel selection. Eventually with the increase of the channels the quality and the popularity increased to new heights with this sky was able to expand and acquire lucrative licensing deals which would cement Sky’s place at the top of the broadcasting sector indefinitely. Sky has exclusive rights to programming but it has…
Live performance is an important aspect of the music industry because it is the best publicity and means of income and artist can have. Bands and sales are needed in live performance.…
Artists are still making money off of their music being streamed. It's hard for these new artists to get known unless there is a place people could listen to their music for free before they could buy the music. Streaming websites are more helpful than just selling the music for money. It can make them more famous and it could get them more money from the streaming company's advertising there music on their websites also. If someone is famous a lot of people are gonna wanna listen to their music. If they get sold out they can always listen to the music for free and the artists will still make money. Artist can still make a lot of money from them giving there music away for free and the streaming company's can help their growth in the…
Name: Steven Jackson Email: mcbsjackson@gmail.com Advanced Diploma in Event management Assessment no.4 The legal and insurance implications of staging a concert. Before staging a concert in a locality, there are some areas that need to be considered like: • Organizational structure and legal status • Event Ownership • Contracts and agreements • Licences and permission • Insurance Organizational Structures There are five types of organisational structures each with a different legal status, namely: •…
One behavior inherent to e-tailing is building customer loyalty. There are many strategies involved with this behavior. One to one marketing, where organizations get to know their customers more intimately ( Turban,E., et al., 2008 ). This is a strategy used by many companies. USAA is a financial services company with a demographic of the military and their families that uses this strategy. This particular type of one to one marketing is referred to as relationship marketing. Rather than sell one product to multiple customers, this marketing strategy attempts to…
Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year. A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep rates low allowing free economic growth as rates increase.…