LiteratureReview
Topics: Research, Social media, Psychology, Social network service, Sociology, Social media marketing / Pages: 17 (3633 words) / Published: Apr 19th, 2015

Introduction to Management and
Research Methods (EFO249)
Group Task – literature review (INL1)

Team 4:
Alvise De Raho
Raja Sajid Hussain
Arlene Mahoro
Imre Minjo
Ranjiv Raj
Michelle Villavicencio
Session 1, October 16th, 2014.

Table of content

1. Map of chosen literature..…………………………………………………....1
2. Research question…………………………………………………………….2
3. Arguments…………………………………………………………………….2
3.1. Psychology……………………………………………………………….2
3.2. Social Media……………………………………………………………...4
4. Overview of the chosen literature…………………………………………...6
5. Quality assessment…………………………………………………………...7
6. Arguments for potential project…………………………………………….8
7. Critical account of the chosen concepts, theories or arguments…………..9
References

1. Map of chosen literature.
Map showing the location of all chosen literatures and also other potential literature. Keywords, databases and number of citations is also presented. 1

2. Research question.
Which psychological and social media aspects a company should focus on to influence consumer behavior?
3. Arguments.
Present an argument about which literatures you are going to concentrate on.
The main areas considered for this Consumer Behavior research are Psychology and
Social Media. Five different articles were chosen from a broad research done previously where twenty-one articles were reviewed. Three of the five articles chosen are within the psychology area and two of them are related social media.
3.1 Psychology
Emotions in consumer behavior: a hierarchical approach
Summary:
The study of emotions has come to the attention of marketers since the ‘80s, but two main issues delayed progress in this field: the structure and the content of emotions. A hierarchical model of consumer emotions will be developed uniting previous research streams, and it will consist in three levels, superordinate, basic and subordinate.
The previous researches showed how the first emotions used in research were pleasure/arousal, changing in time to a positive/negative



References: Andersson, P.K., Kristensson, P., Wästlund, E. & Gustafsson, A. (2012). Let the music play or not: The influence of background music on consumer behavior. Essoussi, L. H., & Merunka, D. (2007). Consumers ' product evaluations in emerging markets: does country of design, country of manufacture, or brand image Fisher, C. M., & Buglear, J. (2010). Researching and writing a dissertation: an essential guide for business students / Colin Fisher with John Buglear York : Financial Times/Prentice Hall, 2010. Goel, S., Hofman, J.M., Pennock, D.M. & Watts, D.J. (2010). Predicting consumer behavior with Web search Heinonen, K. (2011). Consumer activity in social media: Managerial approaches to consumers ' social media behavior Hofstede, G. (1983). The cultural relativity of organizational practices and theories. for mass customized products. Journal of Consumer Behavior, Vol. 12 pp. 327336 Ioanăs, E., & Stoica, I Kacen, J. J., & Lee, J. A. (2002). The influence of culture on consumer impulsive buying behavior Kinard, B. & Kinard, J. (2013). The effect of receipt personalization on tipping behavior approach. Journal of Business Research, Vol. 58 pp. 1437-1445 Lee, J Maheswaran, D. & Shavitt, S. (2000). Issues and New Directions in Global Consumer Psychology Matute‐ Vallejo, J., Bravo, R., & Pina, J. M. (2010). The influence of corporate social responsibility and price fairness on customer behaviour: Evidence from McAllister, M. P., & Mazzarella, S. R. (2000). Advertising and consumer culture. Persson, A. (2013). Profitable customer management: Reducing costs by influencing customer behaviour Watson, L. & Spence, M. (2007). Causes and consequences of emotions on consumer behavior Wikström, F., Williams, H., Verghese, K. & Clune, S. (2014). The influence of packaging attributes on consumer behaviour in food-packaging life cycle assessment studies - a neglected topic. Journal of Cleaner Production, 73, 100108 Yalch, R

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