literature review

Topics: Retailing, Electronic commerce, Online shopping Pages: 7 (1784 words) Published: December 16, 2013


TABLE OF CONTENT
Declaration……………………………………………………………………… Acknowledgement……………………………………………………………… Abstract…………………………………………………………………………. CHAPTER ONE
Introduction ………………………………………………………………………. Background to the study…………………………………………………………… A statement of the problem………………………………………………………… Hypothesis………………………………………………………………………….. Scope………………………………………………………………………………. Need for the proposed system……………………………………………………… CHAPTER TWO

Literature Review………………………………………………………………….. CHAPTER THREE
Methodology……………………………………………………………………… Software requirements…………………………………………………………….

Abstract
An online shopping system that permits a customer to submit online orders for items and/or services from a store that serves both walk-in customers and online customers. The online shopping system presents an online display of an order cutoff time and an associated delivery window for items selected by the customer. The system accepts the customer's submission of a purchase order for the item in response to a time of submission being before the order cutoff time. The online shopping system does not settle with a credit supplier of the customer until the item selected by the customer is picked from inventory but before it is delivered. Therefore, the customer can go online and make changes to the order. In addition, available service windows are presented to the customer as a function of customer selected order and service types; and further, the order picking is assigned in accordance with a picker's preference.

CHAPTER ONE:
INTRODUCTION
Online purchasing is not entirely a new concept to grasp. It has been lingering in the background ever since the Internet was commercially available to the public. Many companies have utilized the Internet as a channel for fashion retail marketing such retailers as Gap clothing. With popular trends and demands the concept of the Internet as the way forward to increase profit margins, companies new and old are creating websites here and there. The significance for retailers to having a web site is that a web site is informational and transactional in nature .As the web site can be used for advertising and direct marketing; sales; customer support and public relations. With seasonal events and holidays, the Internet has become a tool for a quick and stress free method of shopping. Allowing retailers to cash in the profit from another useful shopping channel.

Background to the study
Over the years online shopping began to appeal to a larger number of consumers, as it gradually evolved to satisfy and serve millions of people from all over the world. We find that it is quite popularly used, as any individual is capable of online shopping. Even if one is not an expert concerning computer use, features such as the help department on a website, make online shopping extremely simple. All one needs is access to a personal computer, and a debit card. There are two major types of online shopping relationships. These include two business’s working together, or a business functioning as its main goal to serve the consumer. Sites such as eBay, Amazon, or buy.com, are the reason we have such these stable relationships between our business and consumers today. These sites are some of the most successful online business running at the time. Amazon, for example, has given customers the opportunity to take part in auctions which encouraged people to participate in online shopping. Others have even enabled people the chance to make profit from their own personal belongings. They are truly successful as they offer an outstanding customer service. It is quite evident that these sites made shopping one of the easiest tasks possible.

A statement of the problem
The current way of marketing tourist products in Kenya is manual in that the tourists have to come to the specific center's in order to be...
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