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Literacy In The Landscape Analysis

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Literacy In The Landscape Analysis
Literacy in the Landscape
Literacy is more than reading books and writing essays. Literacy includes signage in our surroundings. There are billboards, real estate signs, theater signs, church signs, clothing, and many more. Every sign is different and show or tell different things. To understand, signs we have to analyze them. The study of language through signs and symbols is called semiotics. Signs are not just signs; they are more than that. By looking at a sign, the reader can tell the target audience it is trying to attract and the real message behind it. The person who creates the signage, whether a billboard or t-shirt picks a certain font, color, picture and locations. When going clothes shopping, one picks what they are attracted to. Which is; the color, the the shirt says, and the store it is sold at. Girls are more attracted to pastel colors like pink and teal, but boys are more attracted to darker colors. A huge factor of what the audience is attracted to is what the shirt may say. When a shirt has something written on it there is a message trying to get across. It is important that signs are studied. With semiotics humans understand what the sign is trying to say and the meaning behind it. Scollon and Scollon address the placement of literacy in the landscape and the way people react to the signs in the material …show more content…
Before learning about semiotics I didn't really pay much attention to signs or even clothing. After semiotics looking at all these Christian shirts meant a lot more than funny puns. The color, font, word placement, and words on it mean something way more to me now. When I read a shirt I read more than what is shown. I have a better understanding on what the shirt is trying to get across. All these photos are more than cute puns. People wear them to show their faith and get the word of the Lord out, because they might be the only Bible some people read or be the only Jesus some people
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