List ways that Dell conducts research on its custo

Topics: Quantitative research, Qualitative research, Scientific method Pages: 6 (2067 words) Published: February 25, 2014
List ways that Dell conducts research on its customers to continually improve products and services. Customer Advisory Panel (CAP)
Days Customer Spotlights on

What are the features of Dell’s research?
Customer Advisory Panel (CAP) Days are an example of how Dell can continually learn from-our customers. When we visited with customers during the CAP Day sessions, some were unhappy;others were thrilled. All seemed delighted that we invited them to Dell for an open discussion-around their IT issues. We’re glad to see other positive reactions to the event and encouraged that the dialog continues at #DellCAP on Twitter. Dell will hear directly from customers about the kinds of things they use their systems for,what they like about it and see the configuration they use to get things done. Other initiatives underway include a pilot of a 24/7 chat service in the U.S. and other countries where chat seem smore popular over traditional phone service, redesigning, revamping of extended warranties, and a redesign of the online configurator experience to name a few. The scope and direction of these initiatives – and others – are shaped by what we hear from customers. Dell looks forward to sharing progress on them in upcoming conversations.

What is Dell’s unique selling point?
• Biggest PC maker in the world.
• They deal directly with the customers with no use of a middle man. • They design the computer to the customers specifications. • Their assembly is done at a fairly inexpensive cost. • They offer their customers the ability to track their delivery. • They are the number one PC provider for medium and small businesses across the US for 10 straight years. • They ship around one hundred and forty thousand computers in a day. • They have very good branding and are one of the most known computers in the world.

What are the strategies Dell use to generate revenue?
Customers are able to order computers directly from Dell and receive them within seven to ten working days

What does return on investment mean in relation to Dell’s marketing campaign and how is it measured? Return on Investment is one of several profitability ratios, one of the four basic classes of financial ratios-the others being liquidity ratios, activity ratios and debt ratios. This, the Return on Investment, often called a Company return on total assets, measures the overall profit made on an investment expressed as a percentage of the amount invested. Like return on assets, or return on equity, Return on Investment measures a Company profitability and its managements ability to generate profits from the funds investors have placed at its disposal. It is often said that if a company operations cannot generate net profit as a percentage of the amount invested greater than the interest rate on financial markets, its future is grim.What to Do The basic Return on Investment can be found by dividing a company net profit (also called net earnings) by the total investment (total debt plus total equity), and multiplying by 100 to arrive at a percentage:Net profit / total investment × 100 = Return on Investment So if net profit is $30 and the total invested is $250, the Return on Investment is:30 / 250 = 0.12 × 100 = 12%A more complex variation of Return on Investment is a formula known as the Du Pont formula,which allows a company to break down its Return on Investment into a profit-on-sales component and an asset-efficiency component, and is:(Net profit after taxes / total assets) = (net profit after taxes / sales) × sales / total assets So if net profit after taxes is $30, total assets $250, and sales $500, then:30 / 250 = 30 / 500 × 500 / 250 = 6 × 2 = 12%This formula was developed by the Du Pont Company in the 1920s, and helps to reveal how a company has deployed its assets and controlled its costs, and how it can achieve the same percentage return in different ways.For stockholders, the variation of the basic Return...
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