Linear Programming

Topics: Marketing, Internet marketing, Workflow Pages: 25 (5826 words) Published: May 28, 2014
going beyond email:

How to
Master
Marketing
Automation

;

The Advanced
Guide to
Optimizing
Your Marketing
Funnel with
Lead Nurturing

A publication of

2

GOING BEYOND EMAIL: HOW TO MASTER MARKETING AUTOMATION

3

GOING BEYOND EMAIL: HOW TO MASTER MARKETING AUTOMATION

IS THIS BOOK RIGHT FOR ME?
Not quite sure if this ebook is right for you? See the below description to determine if your level matches the content you are about to read.

INTRODUCTORY
Introductory content is for marketers who are new to the subject. This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. Read our introductory ebook, “An Introduction to Lead Nurturing.”

INTERMEDIATE
Intermediate content is for marketers who are familiar with the subject but have only basic experience in executing strategies and

HubSpot’s All-in-One
Marketing Software
... brings your whole marketing world together in one, powerful, integrated system.

Get Found: Help prospects find you online
Convert: Nurture your leads and drive conversions
Analyze: Measure and improve your marketing
Plus more apps and integrations

tactics on the topic. This content typically covers the fundamentals and moves on to reveal more complex functions and examples.
Read our intermediate ebook “Optimizing Lead Nurturing.”

ADVANCED

This ebook!

Request A Demo

Video Overview

U q

Lead
Generation

blogging &
social media

M s

Email &
Automation

Search
optimization

g Y

Lead
management

Marketing
analytics

Advanced content is for marketers who are, or want to be, experts on the subject. In it, we walk you through advanced features of this aspect of inbound marketing and help you develop complete Share This Ebook!

mastery of the subject. After reading it, you will feel ready not only to execute strategies and tactics, but also to teach others how to

Share This Ebook!

be successful.
www.Hubspot.com

www.Hubspot.com

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GOING BEYOND EMAIL: HOW TO MASTER MARKETING AUTOMATION

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GOING BEYOND EMAIL: HOW TO MASTER MARKETING AUTOMATION

How to Use Workflows for
Better Lead Nurturing

Contents

By Sarah Goliger

What are Workflows & when should you start them

Sarah Goliger is an Inbound Marketing

Workflow components

Manager at HubSpot, responsible for lead

/8

/16

generation, email marketing, and lead

workflow segmentation ideas

management for the mid-sized business

/34

segment.

Recommended Strategies for Your Workflows

Previously, Sarah managed HubSpot’s external

/40

content and worked on various optimization
projects as part of the SEO team. Before that,
Sarah was on HubSpot’s content creation

Follow me on twitter
@sarahbethgo

conclusion & additional notes

/47

team, where she wrote for HubSpot’s Inbound
Marketing blog, created educational ebooks,
and managed the company’s landing page
creation. Sarah has also been involved in
organizing HubSpot’s co-marketing efforts and
running paid search campaigns.
Share This Ebook!

www.Hubspot.com

Share This Ebook!

www.Hubspot.com

6



GOING BEYOND EMAIL: HOW TO MASTER MARKETING AUTOMATION

If you’re not managing leads
properly, you’re wasting your time,
marketing resources, and money.



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GOING BEYOND EMAIL: HOW TO MASTER MARKETING AUTOMATION

So, how do you help these leads become sales-ready? That’s where lead nurturing comes in. Lead nurturing is a system that allows you to send an automated series of emails to an early-stage lead in order to pre-qualify them before handing them over to your sales team.

In other words, it’s a way for you to follow up with your leads – to keep them engaged with educational and informative content that will help them learn more about your product, company, or industry. As they learn more and become ready to consider your product...
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