# Linear Correlation and Regression Analysis

**Topics:**Regression analysis, Forecasting, Linear regression

**Pages:**3 (363 words)

**Published:**January 23, 2013

Gross Revenue and TV advertising:

Pfizer Inc, along with other pharmaceutical companies, has begun investing more promotion dollars into television advertising. Data collected over a two year period, shows the amount of money Pfizer spent on television advertising and the revenue generated, all on a monthly bases.

|Month |TV advertising |Gross Revenue |

|1 |17 |4.1 |

|2 |14 |3.9 |

|3 |20 |5 |

|4 |18 |4.8 |

|5 |16 |4.7 |

|6 |16 |4 |

|7 |16 |4.6 |

|8 |19 |5.1 |

|9 |15 |4.4 |

|10 |15 |4.4 |

|11 |16 |4.8 |

|12 |17 |5.1 |

|13 |17 |5 |

|14 |17 |4.8 |

|15 |17 |5.2 |

|16 |16 |4.6 |

|17 |16 |4.8 |

|18 |17 |5.2 |

|19 |17 |5.3 |

|20 |18 |5.5 |

|21 |17 |5.2 |

|22 |17 |4.9 |

|23 |18 |5.4 |

|24 |17 |4.8 |

Objective:

The objective of this report is to conduct a correlation and regression analysis that studies the relationship between Revenue and TV advertising in arriving at a mathematical equation that can help to understand and forecast...

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