Linde Bangladesh

Topics: The Linde Group, The BOC Group, Industrial gas Pages: 29 (7418 words) Published: August 24, 2013
Executive Summary

Linde Bangladesh Limited (formerly BOC Bangladesh Limited) a multinational organization that has been present in the country for nearly 60 years with continuous expansion in operations and business, providing global solutions with a local outlook. With a modest appearance at the beginning, all the products of Linde Bangladesh Limited are now part and parcel of all the industrial and economic activities of the country. The selected topic of this internship report is “A Comprehensive Study on the Distribution Channel of the Welding Business of Linde Bangladesh Limited.”

First part of the report talks about the organization; its nature as well as other introductory element of the company .Second part of the report covers the introduction of the project along with the project’s objectives, scope, statement of the problems etc.

The next part strives to discuss about the Welding Business of Linde Bangladesh as well as the Distribution department of the welding business with its major functions.Linde Bangladesh is a leading manufacturer of welding electrodes and provides one stop solution for cutting and joining through countrywide distribution network. Countrywide the company has 18 sales centre based at different locations to serve more than 800 dealers. Country as a whole is demarcated into five region & each region consists of four territories. To operate the whole distribution process Linde Bangladesh has one Sales manager for each region who looks after the overall distribution process of the territories under that particular region. However one CRO (Customer relationship officer) and one CSA (Customer relationship assistant) are assigned for each territory. They usually use pick up to deliver their products. Some report about vehicles movements, amount of products carried per day, maps illustrates how Linde Bangladesh is utilizing their distribution resources.

The focused area of this report is Khulna, so I tried to discuss about the current scenario of the distribution process of Khulna territory as well as the areas of problems which is facing by them. Order placement plays a vital role in distribution process. Therefore the functions of iConnect have been portrayed to get an idea about the role played by iConnect in order placement process of the company. Moreover, as Linde Bangladesh deals with environment sensitive and dangerous element, it tries to ensure the safety measures also. The Company maintains a standard for their vehicles as well as their drivers for ensuring the safety issues. Linde Bangladesh uses some software and electronic devices for making its vehicles safer. For ensuring the optimization of vehicle in the distribution process, the company keeps trip list report summarizes all the trips for a specific asset over a specified period of time. The report shows start and stop times and location, including total travelling time, distance, and quantity of products distributes.

In spite of having a strong distribution network, some areas have been found that needs to be improved. Finally, in recommendation part, some suggestions such as dividing routes, employing higher capacity vehicle, optimizing delivery schedule are given to capture the maximum utility from the market in future.

Table of Contents
|Name of the Topic |Page Number |

|Letter of transmittal........................................................................................ |3 | |Letter of Endorsements by the supervisor...................................................... |4 | |Acknowledgment ………………………………………………………….. |5 | |Executive Summary...

Bibliography: |1006 |124104 |JOMJOM HARDWARE STORE |
|1007 |109592 |RANG BITAN (109592) |
|1012 |120836 |ALI CYCLE STORE (120836) |
|1013 |116960 |DAULATPUR CYCLE STORE |
|1014 |115312 |MEGHNA HARDWARE STORE (115312) |
|1015 |101651 |ASHA CYCLE STORE |
|2007 |102524 |BENGAL HARDWARE (102524) |
|2008 |123947 |M/S ALLAHR DAN IRON STORE |
|2011 |115253 |AL MADINA HARDWARE STORE (115253) |
|2012 |  |Kamrul Brothers & Engineers |
|Serial No |Customer |Customer Name |
|3001 |128120 |BISMILLAH STORE (128120) |
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