Limitations and Constraints Report

Topics: Marketing, Sales, Advertising Pages: 4 (1383 words) Published: November 7, 2013

Sales of Good Act 1979
Consumer Protection from Unfair Trading Regulations 2008
Consumer Credit Acts 1974 and 2006
Consumer Protection (Distance Selling) Regulations 2000
Data Protection Act 1998
Voluntary Codes of Advertising Practice
Pressure Groups

There are limitations and constraints on marketing activities because there are many ways in which people can abuse marketing techniques. Marketing needs rules because there are certain laws which people have to take in order to sell their products legally. Marketing could include selling dangerous products or products in which you don’t know are dangerous. Precautions have to be made in those certain cases. People could scam you into buying a product so limitations help keep people from doing that to you if you’re buying a product. The European Union are the people who are in charge of the mishaps that happen when people are selling a product. They make sure that Businesses are kept up to date with changes in the law. These laws must be kept at all times otherwise it is known as illegal action, so all the codes must be kept.

Sales of Goods Act 1979
This requires traders to only sell products and other goods that are at a decent quality. This means that a trader cannot just give and sell products that are not at a good quality. If a trader does this, then it means that you can claim from the trader who has given a bad quality product to you. When a trader is selling a product, then it means that you cannot lie when advertising because a person may describe a product as “fantastic” but it’s not. Another reason is because there are health and safety reasons, so some buyers might be harmed in anyway by that product that has been sold to them. This affects M&S marketing activity because this means that any products they have they must have an...
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