Limitations and Constraints of Marketing

Satisfactory Essays
Topics: Advertising
In this assignment I will describe the limitations and constraints of marketing for Barclays. Within this I will discuss legal Acts that Barclays have to comply with when advertising, collecting data and market researching.

Any and every organisation has limitations and constraints that they have to submit too within marketing, when it comes to market research, advertising or collecting data there are three laws every business has to obey. These laws are:

Data Protection Act 1998
Trade Description Act 1968
Consumer Credit Act 1974

Data Protection Act 1998

The Data Protection Act controls how your personal information is used by businesses or the government. People who are responsible for using data have to follow strict rules called Data Protection Principles. This means they must make sure the information is used fairly and lawfully, specifically stated purposes and used in a way that is acceptable, relevant and not excessive. All information has to be accurate and kept safe and secure.

Any companies that keep information on living and identifiable people, all must comply with the Data Protection Act; this has to apply to any computerised or manual records containing personal information about people.

Barclays Bank will use this information, with them having accounts on students etc. they will use their information to send out any type of services or offers the bank is promoting, this is a form of advertising. Barclays may also use this information for market research, for example if the bank wants a review of consumer’s opinions on a new service or if they would be interested in a new service, they can send questions, surveys to the information they have.

Trade Description Act 1968

Merchandise Marks laws were replaced with The Trade Descriptions Act this came into place on 20 November 1968, the laws and this new Act dealt with mis-description of goods and its particular job is to ensure that organisations tell the

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