Lg Supply Chain Study
| Sales & Distribution system | | | | |
By
Christopher Arputha Raj | 2011014 | Fuzail Sohail Anjum | 2011019 | Nitish Pal | 2011094 | Sanil Santosh Pai | 2011106 | Amit Purohit | 2011129 | Sujit Deshpande | 2011179 |
|
Contents Sr no | Title | Page no | | Executive Summary | | 1 | Introduction | | 2 | Generic flow of product | | 3 | Channel structure existing in the organization | | | a. Number of levels | | | b. Intensity | | | c. Intermediaries | | | d. Factors considered for channel design | | 4 | Sales force organogram | | 5 | Forecasting, Target Setting & Evaluation of sales and distribution systems. | | 6 | Reference | |
List of Figures Sr No | Figure | Page No | 1 | Generic flow of products from manufacturers to customers | | 2 | Sales force Organogram | |
Executive Summary
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry with fastest ever nationwide reach, latest global technology and product innovation.
This paper gives a detailed explanation and evaluation of the sales and distribution system of LG India particularly in the consumer durables market.
The product flows from the manufacturing facilities situated in Pune and Noida. In addition, there are third party manufacturers or OEMS. The end products from these are stocked in the Mother warehouses located near the major manufacturing units. From there the goods are transported to the state warehouses located near the markets. The goods are then forwarded to the trade partners who are in direct contact with the customers.
The company follows a 3 level or 4 level
By
Christopher Arputha Raj | 2011014 | Fuzail Sohail Anjum | 2011019 | Nitish Pal | 2011094 | Sanil Santosh Pai | 2011106 | Amit Purohit | 2011129 | Sujit Deshpande | 2011179 |
|
Contents Sr no | Title | Page no | | Executive Summary | | 1 | Introduction | | 2 | Generic flow of product | | 3 | Channel structure existing in the organization | | | a. Number of levels | | | b. Intensity | | | c. Intermediaries | | | d. Factors considered for channel design | | 4 | Sales force organogram | | 5 | Forecasting, Target Setting & Evaluation of sales and distribution systems. | | 6 | Reference | |
List of Figures Sr No | Figure | Page No | 1 | Generic flow of products from manufacturers to customers | | 2 | Sales force Organogram | |
Executive Summary
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry with fastest ever nationwide reach, latest global technology and product innovation.
This paper gives a detailed explanation and evaluation of the sales and distribution system of LG India particularly in the consumer durables market.
The product flows from the manufacturing facilities situated in Pune and Noida. In addition, there are third party manufacturers or OEMS. The end products from these are stocked in the Mother warehouses located near the major manufacturing units. From there the goods are transported to the state warehouses located near the markets. The goods are then forwarded to the trade partners who are in direct contact with the customers.
The company follows a 3 level or 4 level