INTRODUCTION OF THE COMPANY
LG Electronics is the world's second-biggest maker of televisions and third-biggest maker of mobile phones. With its headquarters in the LG Twin Towers in Yeouido, Seoul, South Korea, LG Electronics is the flagship company of LG Group, one of the world's largest conglomerates.
The company has 75 subsidiaries worldwide that design and manufacture televisions, home appliances, and telecommunications devices. LG Electronics owns Zenith Electronics and controls 37.9 percent of LG Display.
By 2005, LG was a Top 100 global brand, and in 2006, LG recorded a brand growth of 14%. Now the world's largest plasma panel manufacturer its affiliate, LG Display, is one of the largest manufacturers of liquid crystal displays. Also in 2006, the company's mobile phone division, LG Mobile, marketed the LG Chocolate phone, changing the company's image of the maker of thick 3G phones. It now focuses on the design and marketing of phones such as the LG Shine, the LG Glimmer and LG Prada. As a result, the company was picked as "The Design Team of the Year" by the Red Dot Design Award in 2006~2007 and is often called the "New Apple" in the industry and online communities.
The company was originally established in 1958 as Gold Star, producing radios, TVs, refrigerators, washing machines, and air conditioners. The LG Group was a merger of two Korean companies, Lucky and Gold Star, from which the abbreviation of LG was derived. The current "Life's good" slogan is a backronym. Before the corporate name change to LG, household products were sold under the brand name of Lucky, while electronic products were sold under the brand name of Gold Star.
In 1994 Gold Star gained sponsorship from the 3DO Company to make the first 3DO Interactive multiplayer. In 1995, Gold Star was renamed LG Electronics, and acquired Zenith Electronics of the United States. LG Solar Energy is a subsidiary formed in 2007 to allow LG Chem to supply polysilicon to LG Electronics for production of solar cells. In 2008, LG took its first dive into the solar-panel manufacturing pool, as it announced a preliminary deal to form a joint venture with Conergy. Under the deal, set to be completed by year's end, LG would acquire a 75 percent stake in Conergy's Frankfurt solar-panel plant.
The history of LG Electronics has always been surrounded by the company's desire to create a happier, better life.
LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs. LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company. [pic]1958 Founded as Gold Star
[pic]1959 Korea first radios
[pic]1998 60-inch Plasma TV
[pic]1999 Joint venture with Philips
[pic]2003 Enters UK GSM handset market
[pic]2007 Launches HD disc player and drive
Founded as Gold Star
Produces Korea's first radios, TVs, refrigerators,
washing machines, and air conditioners
Renamed LG Electronics
Acquires US-based Zenith
World's first CDMA digital mobile handsets supplied to Ameritech and GTE in U.S. Achieves UL certification in U.S. Develops world's first IC set for DTV
Develops world's first 60-inch plasma TV
Establishes LG Philips LCD, a joint venture with
Launches world's first Internet refrigerator
Exports synchronous IMT-2000 to Marconi
Wireless of Italy
Significant exports to Verizon Wireless in U.S.
GSM mobile handset Exports to Russia,...
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