Lg Electronics - International Business

Topics: Mobile phone, LG Electronics, LG Group Pages: 3 (1062 words) Published: January 28, 2012
The multinational company that I will be examining is LG Electronics. LG Electronics is based out of Seoul, Korea and was established in 1958. It is a subsidiary of LG Group, which is one of the largest electronic conglomerates in the world. This company is a global manufacturer of consumer electronics, telecommunications systems, and home appliances. LG operates its business through four major divisions: home entertainment, mobile communications, home appliances, and air conditioning & energy solutions. They are the second largest manufacturer of flat screen televisions, and the third largest producer of mobile phones. North America and Asia are its two largest markets, each contributing about 30% of sales. According to their website, LG Electronics has over 120 ventures around the world. They employ around 93,000 personnel. LG Electronics owns Zenith Electronics and controls a large portion of LG Display. Its home entertainment division produces cutting edge products, such as liquid crystal display (LCD) televisions, plasma televisions, 3 dimension (3D) televisions, home theater systems, projectors, and audio, video, and storage devices. The mobile communications branch provides a full line of communication devices, mobile communication terminals, and tablet personal computers (PCs). The home appliances division manufactures microwave ovens, refrigerators, washing machines and more. The air conditioning and energy solutions branch creates air conditioners, develops solar energy cells, and provides green lighting solutions. The consumer electronics industry is growing rapidly with numerous innovative products being invented due to recent advances in technology. This has driven increases in consumer demand. LG Electronics is one of the leading competitors in this area. The global market is pretty equally divided between the United States, Asia, and Europe. The Americas region accounts for 38% of the global market, and is...

References: 1. http://en.wikipedia.org/wiki/LG_Electronics
2. http://www.lg.com/global/index.jsp
3. http://www.fibre2fashion.com/industry-article/11/1004/increasing-competition-creates-stress-on-marketing-managers4.asp
4. http://www.allbusiness.com/company-activities-management/company-strategy/16611527-1.html
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • International business Research Paper
  • international business Essay
  • Essay on Lg Electronics
  • Culture and International Business Essay
  • Mobile Phone and Lg Electronics Essay
  • Essay on Lg Electronics
  • International Business Essay
  • International Business Essay

Become a StudyMode Member

Sign Up - It's Free