Lezione 1 IFS LVMH

ITALIAN FASHION SYSTEM
Milano Fashion Institute 2015

D I R E C T O R . M a r c o Tu r i n e t t o .
COORDINATOR and PROFESSOR . Susanne Kreuzer .
ASSISTANT PROFESSOR . Silvia Festa .
CONTRIBUTING PROFESSOR . Giovanni Conti

Concept and all design are property of Direction of the Master Brand & Product Management - 2015.
E v e r y u n a u t h o r i z e d c o p y, u s e , p u b l i s h i n g a n d d i s t r i b u t i o n i s p r o h i b i t e d

ITALIAN FASHION SYSTEM
Milano Fashion Institute 2015

March 2nd, 2015:

- Introduction to the Italian Fashion System
- The brand value in the Italian Fashion System
Guest:
Paolo Balistrieri, LVMH group
- Brand value & counterfeit
Quoted Brands:

Elsa Haertter, I viaggi di Grazia, Grazia, Elsa Schiaparelli, Dolce & Gabbana, Valentino haute couture, Ferrari, Gucci, Beppe Modenese, Emilio Pucci, LVMH, Giorgio Armani,
Krizia, Armani Privè

susanne kreuzer . marco turinetto . silvia festa
Concept and all design are property of Direction of the Master Brand & Product Management - 2015.
E v e r y u n a u t h o r i z e d c o p y, u s e , p u b l i s h i n g a n d d i s t r i b u t i o n i s p r o h i b i t e d

ITALIAN FASHION SYSTEM
Milano Fashion Institute 2015

Marco Turinetto
Polytechnic of Milan

Architect, journalist and researcher on the permanent staff at the Polytechnic of Milan, where he performs teaching and research activities. Director at the Brand & Product
Management Course in the MFI.

Giovanni Conti
Polytechnic of Milan

Phd, Assistant Professor in Industrial design at the Polytechnic of Milan, is responsable of the Dynamics of Innovation connected to processes of Cross Fertilization between
Fashion and Culture of the Industrial
Design.

Susanne Kreuzer
Polytechnic of Milan

Trendspotter, creative specialist, image
& brand consultant, specialized in innovative methods for the creative process.
Professor at the Polytechnic of Milan and at POLI.design. Operations & Creative
Project Manager at the Brand & Product