Lexi Pen

Topics: Coca-Cola, Business game, Cola Pages: 2 (492 words) Published: April 4, 2013
D/o Kusum Lata HQ CWE MES Hisar Cantonment , Hissar 125001 +91 86 98 90 24 79, deepa.toni@gmail.com
2013| -------------------------------------------------
Pursuing two years Masters in Business Administration at Symbiosis Institute of International Business, will be graduating in April 2013 Specialization - Agribusiness| ------------------------------------------------- 2.51|

2010| -------------------------------------------------
B.Sc Computer Science, C.R.M.J. College Hissar ,Kurukshetra University, Kurukshetra| ------------------------------------------------- 56%|
2005| -------------------------------------------------
AISSCE, Army Public School, Hissar Cantt , CBSE Board| ------------------------------------------------- 62%|
2003| -------------------------------------------------
AISSE ,Army Public School, Hissar Cantt, CBSE Board| ------------------------------------------------- 76%|
April -May 2013| Hindustan Coca Cola Beverages Pvt. Ltd.Project Title: “Returnable Glass Bottles Activation and Horizontal Expansion of brand Coke in Pune” * Network undertsanding: Got aquainted with sales and distribution channel of coke in Pune . Understood market functioning with pre-sellers and distributors. * Market Research: Studied the reasons for resistance shown by customers for dealing in glass bottles. Did extensive market research for the schemes provided by competitors and for customer satisfaction . * Product Activation: Activated grocery stores for glass bottles. Activated new grocery stores for coca cola products .The project involved extensive fieldwork to study the delivery system of Coke in various parts of Pune and involved interactions with stake...
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