Levis Business Report

Topics: Marketing, Denim, Jeans Pages: 3 (846 words) Published: October 23, 2012

To Directors of Edgars,

This report serves to provide information about Levis Strauss Jeans which we wish to sell through your retail stores, Edgars. Levis Strauss is a clothing line which has the potential to become very popular, especially once our new line of ladies’ jeans is introduced into the market.

Target Market
Although the target market for our Jeans is limited to women, the popularity and demand for Jeans is increasing by the day. The consumers would be able to wear Jeans in a casual manner with a shirt for their every day errands, and they would also be able to wear them slightly more dressed up with a blazer for work. Jeans are a piece of clothing that are worn by every class of people for almost every occasion and this would put us at an advantage in the current market. Previously, Jeans were thought to be only for workers, cowboys, etc. However, the consumer demand has shifted from the durability of jeans to the fashion of jeans.

Materials Used
The materials needed to make the jeans would be denim, cotton, zips buttons, rivets and thread for embroidery of the brand name. These can be obtained with ease around South Africa which will lower our cost price as we will not need to import materials in order to produce the jeans. This will allow us to provide the jeans at a lower and more competitive price, therefore attracting more consumers to your stores.

Possible Challenges and Strategies
One of the challenges that we, as the manufacturers of the jeans, face is the threat of new entrants into the market and the threat of substitutes. Our generation consists of many young, innovative and enthusiastic designers who could possible introduce a new brand of denim jeans into the market. This could also tie in with the threat of substitutes as there are literally hundreds of lines that offer jeans as one of their products such as Guess, Sissy Boy, Free 2 b U,...

References: * http://www.scribd.com/doc/31538621/Project-report-on-starting-a-new-business-Comfort-Jeans
* http://www.madehow.com/Volume-1/Blue-Jeans.html
* http://www.uvm.edu/~shali/Levi.pdf
* http://www.cleanclothes.org/betterbargain/946-case-file-levi-strauss-a-co
* http://en.wikipedia.org/wiki/Levi_Strauss
All of the above websites were visited on the 4th of October 2012.
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