Levendary cafe case study
MEMORANDUM
TO: Mrs. Mia Foster, CEO Levendary Café
FROM: Dominic Da Silva
DATE: (Date)
RE: Advice and Analysis on your meetings regarding future of Levendary Café China
______________________________________________________________________________
Your advice memo should have four clearly labeled sections and address the following topics:
1. Statement of Problem: What are the problems being faced and the most important 3-4 decisions the company needs to make regarding the situation of the company in China.
The company transformation from private equity ownership with an immediate shift of CEO marked new challenges for the company. The company has been going through rigorous changes to keep up with the strong performance track record. However, the distinction of the profiles and management approach of the two CEOs was obviously noticed by the subordinates. The intelligent handling of management issues and concerns with subsequent impact on the employees and consumers mark the importance and sensitivity of the decisions of Mia Foster. The response and performance of China Market are the primary problematic area of the company. The management is piled with issues and skepticism on the ground of the equation generated out of new CEO, new Market, new strategies and new reporting procedures. The dire need of management is to visit location with ample supporting information and vigilant approach to take hold over the situation. The core areas to be addressed in this reference includes the dilemmas of swirled market reputation of the company, skepticism over the company's potential to grow as a multinational brand, competitor’s rivalry and in house mismanagement issues. An immediate and focused response to the illustrated concerns is essential at this point of time to take hold of the situation before it gets any worst. The solutions devised in this reference are illustrated below;
a. Product Image in Market.
b. Communication plan (Internal /
TO: Mrs. Mia Foster, CEO Levendary Café
FROM: Dominic Da Silva
DATE: (Date)
RE: Advice and Analysis on your meetings regarding future of Levendary Café China
______________________________________________________________________________
Your advice memo should have four clearly labeled sections and address the following topics:
1. Statement of Problem: What are the problems being faced and the most important 3-4 decisions the company needs to make regarding the situation of the company in China.
The company transformation from private equity ownership with an immediate shift of CEO marked new challenges for the company. The company has been going through rigorous changes to keep up with the strong performance track record. However, the distinction of the profiles and management approach of the two CEOs was obviously noticed by the subordinates. The intelligent handling of management issues and concerns with subsequent impact on the employees and consumers mark the importance and sensitivity of the decisions of Mia Foster. The response and performance of China Market are the primary problematic area of the company. The management is piled with issues and skepticism on the ground of the equation generated out of new CEO, new Market, new strategies and new reporting procedures. The dire need of management is to visit location with ample supporting information and vigilant approach to take hold over the situation. The core areas to be addressed in this reference includes the dilemmas of swirled market reputation of the company, skepticism over the company's potential to grow as a multinational brand, competitor’s rivalry and in house mismanagement issues. An immediate and focused response to the illustrated concerns is essential at this point of time to take hold of the situation before it gets any worst. The solutions devised in this reference are illustrated below;
a. Product Image in Market.
b. Communication plan (Internal /