Levendary Cafe Case Analysis

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Levendary Café Case Analysis
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Haley Woods
International Management
Professor Vogus
December 3, 2014
Levendary Café Case Analysis
Introduction
Levendary Café is a quick casual dining experience that is expanding into China. The new CEO, Mia Foster, took over the company and began looking into the eighteen-month expansion that was occurring in China. She discovered that the Levendary Café China President, Louis Chen, was up to no good. He was given free reign from the previous CEO and he needed to be handled with. First, Foster is going to have to take a look at China and what it has to offer, and then figure out a way to negotiate with Chen accordingly. Foster will need to make an analysis of the environment of China to determine what kind of society she will be doing business with. Then she will need to look at an analysis of the economy and demography. After that she will need to establish that there are going to be cultural differences between the two countries and she can use Hofstede’s Cultural Dimensions to help minimize the issues. A quick look at the financial analysis of China and Mia Foster can start to begin her recommendations for change.
Case Summary
Levendary Café is a publicly traded, franchised brand of about 3,500 stores in the United States that is expanding into China. Known for their wholesome soups, salads, and sandwiches, Levendary Café offers high-quality organic ingredients to satisfy customer demand. They are committed to serving their customers in comfortable, friendly environments. Levendary Café is a combination of Quick Service Restaurants and Casual Dining. They offer a Quick Casual dining experience with an average check in the $8 to $12 range. Levendary Café is distinguished by their willingness to takes risks, a key trait of the original founder. This is also a trait of the President of Levendary China, Louis Chen, possesses. With the expansion into China, there have been changes



References: China. (n.d.). Retrieved December 2, 2014, from http://www.heritage.org/index/country/china Commerce. (n.d.). Retrieved December 2, 2014, from http://www.ukessays.com/essays/commerce/levendary-cafe-case-study-commerce-essay.php THE HOFSTEDE CENTRE. (n.d.). Retrieved December 2, 2014, from http://geert-hofstede.com/china.html

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