Letter of Transmittal
LETTER OF TRANSMITTAL
2nd May 2011
Md. Firoz-Al-Mamun
Assistant Professor
Faculty Of Business
ASA University Bangladesh
Subject: Submission of term paper.
Dear Sir,
With due respect it is our pleasure to present the term paper entitled ‘‘Marketing Plan”. While preparing the statement we have tried our best to create a perfect Marketing Plan and tried to show all sort of planning and project works that is required to make the plan perfect. We have collected all the up-dated information that is needed for establishing a marketing plan, starting the company, launching a product and the marketing strategies of the product. We hope that this marketing plan will provide a clear scenario of introducing a new product in this competitive market of Ivory Coast.
To prepare this term paper, we have given the best effort to accumulate needed information.
We shall be available to answer any question for clarification and thanking you especially for your assignment and sincere support to make it efficiently.
Sincerely Yours
Shahajada Syeem
ID: 073-12-0042
Md. Abdul Kader Zilani
ID: 071-12-378
Debabrata Roy
ID: 071-12-261
Table of Content
• Company Profile • Brand Name and its Logic • Current Market Situation • Consumers Want • Product Ingredients • Market Segmentation • Target Market Approach • Marketing Strategy • Positioning Statement
Executive Summery
We are four partners starting a new Hair Gel producing company named Passion Play Company Ltd. Our product has some exceptional qualities that we are going to imply on the target market. For this reason, we have established a Business Plan that includes our company details, a market research of hair gel products. We have also exposed our product ingredients on details. We’ve divided the market through Market Segmentation Approach and targeted our ultimate consumers through Target Market Approach. Pricing, Channel of Distribution and
2nd May 2011
Md. Firoz-Al-Mamun
Assistant Professor
Faculty Of Business
ASA University Bangladesh
Subject: Submission of term paper.
Dear Sir,
With due respect it is our pleasure to present the term paper entitled ‘‘Marketing Plan”. While preparing the statement we have tried our best to create a perfect Marketing Plan and tried to show all sort of planning and project works that is required to make the plan perfect. We have collected all the up-dated information that is needed for establishing a marketing plan, starting the company, launching a product and the marketing strategies of the product. We hope that this marketing plan will provide a clear scenario of introducing a new product in this competitive market of Ivory Coast.
To prepare this term paper, we have given the best effort to accumulate needed information.
We shall be available to answer any question for clarification and thanking you especially for your assignment and sincere support to make it efficiently.
Sincerely Yours
Shahajada Syeem
ID: 073-12-0042
Md. Abdul Kader Zilani
ID: 071-12-378
Debabrata Roy
ID: 071-12-261
Table of Content
• Company Profile • Brand Name and its Logic • Current Market Situation • Consumers Want • Product Ingredients • Market Segmentation • Target Market Approach • Marketing Strategy • Positioning Statement
Executive Summery
We are four partners starting a new Hair Gel producing company named Passion Play Company Ltd. Our product has some exceptional qualities that we are going to imply on the target market. For this reason, we have established a Business Plan that includes our company details, a market research of hair gel products. We have also exposed our product ingredients on details. We’ve divided the market through Market Segmentation Approach and targeted our ultimate consumers through Target Market Approach. Pricing, Channel of Distribution and