Leslie Braksick's Unlock Behaviors Unleash Profits

In the book Unlock Behaviors Unleash Profits, the author communicates that leaders want to be successful. Leslie Braksick’s principles of behavioral science will forge leaders in the right direction to become a successful leader, by unlocking behaviors to unleash profits. In this essay I will present my argument for why I agree with the authors principles. By doing so, I will share my vocational experience that supports the evidence from the book.
BEHAVIORAL SCIENCE Research on behavioral science has been around for decades. A behavioral methodology is now being used to accomplish success in business. Behavioral science allows managers to coach their employees to success while realizing higher profits in the organization. Braksick (2007) believes that if a manager could unlock the correct measurable, behaviors in their employees, they could predict early on if their change plan would be effective. By being able to measure the successes of the organization change, you are able to unlock the behaviors that correlate to unleashing profits.
BRAKSICK’S PRINCIPLES Braksick’s principles work towards a remarkable tool that anyone can remember. The IMPACT Model uses a four step model of identify and measure results, pinpoint critical few behaviors, activate and consequate those behaviors, and transfer fluency to sustain the behaviors.
Braksick’s IMPACT tool uses a four step model they any one can use. Additionally, while using this model to pinpoint the correct behavior one must use the NORMS of Objectivity to confirm the behaviors chosen are accurate. During a recent employment experience my supervisor did not use the correct change plan and caused me to meet my goals but work under my ability. The use of Braksick’s tools for behavior changes by this leader would have impacted the department by unleashing