Heather (Rowe) Holland
March 4, 2015
Table of Contents
Product and/or Services
Growth in Silver Bow County
Growth of “The Leopard Café “
Customer Base Present and Future
Marketing Strategy/Market Share
Marketing Goals & Objectives (1st interview)
New Marketing Plan Goals & Objectives
Suppliers and Contractual Relations
Recordkeeping Policies and Procedures
Billing and Collection Policies and Procedures
Current balance sheet
Start Up/Grand Re-Opening
Request for Financing
Debt Repayment Contingency Plan
Policies for Dealing with Shortage or Over Budget Situations
46 Planning and Uncertainty
Personal financial statement
Outstanding loan documents
Capital equipment list
Table of Figures
Figure 1: BSB Full Service Restaurant supply vs. demand
Figure 2: Eating & Drinking Household Expenditures in the U.S. (in Millions of Dollars)
13 Figures 3A & 3B: Illustration of US Restaurant Industry Growth & Sales
13 Figure 5A: Silver Bow County Percent of Consumers per age group 2014.
20 Figure 5B: Silver Bow County percentage of consumers per age group 2019 forecast.
20 Figure 6: Monthly Budget Overview
Table of Tables
Table 1: S.W.O.T.N. Analysis
Table 2: Leopard Target Market Income Projections
Table 2: Projected Cash Flow (Income) Information Chart
Table 3: Weekly Lunch/Dinner Seating to find Projected Cash Flow (Income)
41 Table 4: Projected Food/Wine Served for Projected Cash Flow
41 Table 5: Payroll
Table 6: Budget Sheet
Table 7: Grand Re-Opening
The Leopard Café is an exquisite culinary addition to Silver Bow County’s dining choices. Located at the Bert Mooney Airport, our company offers a serene atmosphere to escape the hustle and bustle of the average day while appreciating the fine arts of food and wine. The Café’s ambiance is one of peace and tranquility where patrons can enjoy their meal without interruptions and savor every delicious bite.
Besides their food and wine menu, The Leopard Café is creating its own line of salad dressings to soon be released. Through many years Chef Dennis Jennison has mastered the perfect combinations of international elements into his food and spices. These delectable choice of flavorings, combined with his distinctive atmosphere and service creating a unique and memorable dining experience.
The Leopard Cafe Business Plan was written to obtain a firm grasp in what we want to offer to our patrons and identify the niche we want to make in today’s restaurant market The Business Plan, including a Marketing Plan, identifies our strengths and weaknesses, a better understanding of our competitors and our target market. This information will help focus our business marketing and implement strategies to become a top choice for consumers when they are selecting a location for a wonderful dining experience.
The Leopard Café, a Sole Proprietorship, is owned and operated by Dennis Jennison, an Italian raised resident of Butte, MT. As a child, Dennis began...
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