lenovo
Lenovo: The Leading Chinese Computer Company Enters Global Competition
Questions:
1- How did Lenovo make such a great change so quickly?
Lenovo is a manufacturer of computers, tablets and smart phones. Its headquarters is located in Raleigh, North Carolina, United States, home of IBM ThinkPad group and in Beijing, China. It is also incorporated in Hong Kong. The company was founded in 1984 by a group of 11 engineers.
In terms of weakness findings, Lenovo has shortcomings of late entry in related market, weak global brand image and low brand awareness, and ongoing cultural integration. Analyzing leading strategic opportunities, fast growth of netbook market, sustainable growth of emerging market and economy recovery are confronted. Improvement of life quality brings high demand in emerging market. As country developing more and more, the IT embedded sectors of society increase as well. Also, growing number of high-educated consumers attract the firm to expand its business. The company underwent a restructuring and was separated into two entities. These were Lenovo and Digital China Holdings Limited. Lenovo became the maker of personal computers and Digital China, a distributor of IT products and services.
Lenovo 's first major success occurred when Lenovo started developing a circuit board that would allow IBM-compatible personal computers to process Chinese characters.
They were all Scientifics so they decided to hired personnel more specialized in the market. The company was praised for its good management, strong brand recognition, and growth potential.
The company began to learn how to become a truly international company when it became publicly traded. The key to their success was Lenovo 's emphasis on transparency. All major issues regarding its board, management, major share transfers, and mergers and acquisitions were fairly and accurately reported. After this, they learned how to please international investors, creating an audit
Questions:
1- How did Lenovo make such a great change so quickly?
Lenovo is a manufacturer of computers, tablets and smart phones. Its headquarters is located in Raleigh, North Carolina, United States, home of IBM ThinkPad group and in Beijing, China. It is also incorporated in Hong Kong. The company was founded in 1984 by a group of 11 engineers.
In terms of weakness findings, Lenovo has shortcomings of late entry in related market, weak global brand image and low brand awareness, and ongoing cultural integration. Analyzing leading strategic opportunities, fast growth of netbook market, sustainable growth of emerging market and economy recovery are confronted. Improvement of life quality brings high demand in emerging market. As country developing more and more, the IT embedded sectors of society increase as well. Also, growing number of high-educated consumers attract the firm to expand its business. The company underwent a restructuring and was separated into two entities. These were Lenovo and Digital China Holdings Limited. Lenovo became the maker of personal computers and Digital China, a distributor of IT products and services.
Lenovo 's first major success occurred when Lenovo started developing a circuit board that would allow IBM-compatible personal computers to process Chinese characters.
They were all Scientifics so they decided to hired personnel more specialized in the market. The company was praised for its good management, strong brand recognition, and growth potential.
The company began to learn how to become a truly international company when it became publicly traded. The key to their success was Lenovo 's emphasis on transparency. All major issues regarding its board, management, major share transfers, and mergers and acquisitions were fairly and accurately reported. After this, they learned how to please international investors, creating an audit