Lego Group

Topics: Lego, 2009, Lego Group Pages: 45 (12422 words) Published: November 3, 2010
Progress Report
The LEGO Group


Read about the Annual Report and the magazine The Brick on the back cover

The Progress Report - what to expect
The Progress Report is part of the overall reporting concept for the LEGO Group. The overall reporting setup consists of three independent publications that interconnect and together form the total 2009 reporting from the LEGO Group. Read more about the concept on the back cover of this report. The Progress Report, which you are reading now, is targeted to those who are interested in the detailed follow-up on progress of the LEGO Group regarding Environmental, Social and Governance (ESG) activities linked to the LEGO Group’s ability to deliver on the four promises given to all stakeholders in touch with the brand: Play Promise – Joy of building. Pride of creation People Promise – Succeed together Partner Promise – Mutual value creation Planet Promise – Positive impact The promises are the central part of the LEGO Brand Framework and are based on the values and spirit of the LEGO Group. You can read more about the LEGO Brand Framework on pages 12-13. For the 2009 reporting, the LEGO Group has developed a model to select the ESG content to focus the report on the most relevant and current issues. The model takes its starting point in relevant ESG frameworks listing a wide range of generic ESG topics. 58 ESG topics were evaluated. The first filtering was made by determining the relevance towards the four promises in the LEGO Brand Framework, where 36 ESG topics were found relevant. The 5 step evaluation of materiality, linked to AA1000 and described in the publication “Redefining Materiality” published by AccountAbility1), was used for a prioritization of the ESG issues. A top 15 of ESG issues was established. The top 15 was further reduced to 5 topics based on what is most relevant in a 2009 context. On page 3 a list of the 5 selected ESG issues can be seen with page reference to where to read more on the issues. This Progress Report also serves as the annual communication on progress required by UN Global Compact based on the fact that the LEGO Group, as the first company in the toy industry, signed the UN Global Compact in 2003. Furthermore, this is the statutory statement on Corporate Social Responsibility according to section 99 a of the Danish Financial Statements Act. The Progress Report is based on the reporting framework provided by the Global Reporting Initiative (GRI) with a self declared C application level. The 2009 report has been subject to external verification and the auditors’ statement can be seen on page 16. A geographical overview of the LEGO Group can be found in The Brick.


The 5 materiality evaluation steps are: 1) Direct, short-term Financial Impact 2) Policy-based Performance 3) Busi-

ness Peer-based Norms 4) Stakeholder Behaviour & concerns 5) Societal Norms (regulatory & non-regulatory)


Progress Report 09
Progress Report 2009 is published for the LEGO Group by Corporate Governance & Sustainability and Corporate Communications. Design and print: GRC Graphic House

4 5 6 8 Key figures for 2009 Message from the CEO Targets 2010 and follow-up on 2009 Review of the results Governance strategy and stakeholders System and management setup Assurance statement from the independent auditor Scope and calculation method Data overview and notes UN Global Compact overview Global Reporting Initiative (GRI) G3 overview

LEGO, the LEGO logo, the Brick configuration and the Minifigure are trademarks of the LEGO Group. ©2010 The LEGO Group. Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems Inc, Bain & Company and Fred Reichheld.

12 14 16 17 19 21 22

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Important 2009 Environmental, Social and Governance ESG topics 5, 8-11, B 52 8-11, B 32 5, B 24 8-11, B...
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